Rich Energy drop Haas. No.... Really. Seriously........

Rich Energy drop Haas. No.... Really. Seriously........

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Discussion

Vaud

39,794 posts

119 months

Thursday 11th July 2019
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ribiero

448 posts

130 months

Thursday 11th July 2019
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Vaud said:
all 3 paragraphs! thanks Joe!!

he (like elsewhere) points out a rift between William (who must be the one with twitter access!) and the backers (who would really not like to lose a load of money thanks). Maybe the backers are the ones who Haas are dealing with now.

SturdyHSV

7,859 posts

131 months

Thursday 11th July 2019
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ukaskew said:
Also amused that the OP felt it was a good idea to get the old thread closed and start a new one on the exact same subject.
Coming up next, OP in 'I'm William Storey' shocker hehe

It's all kept us talking about a brand that doesn't actually really have a product, it's great seeing the power of having some money and making a lot of noise, I look forward to his next ludicrous display

crossle

1,518 posts

215 months

Thursday 11th July 2019
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JonChalk said:
As several people on Twitter have pointed out, st Energy could not have timed it worse to seriously screw up Haas's weekend.

They won't have time to do an effective rebrand job; uniforms, hospitality, motorhomes, merchandise, all still with the stolen Whyte logo all over them, or at least the RE name.

Edited by JonChalk on Wednesday 10th July 19:48
It's what gaffer tape was invented for...

Vaud

39,794 posts

119 months

Thursday 11th July 2019
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SturdyHSV said:
Coming up next, OP in 'I'm William Storey' shocker hehe

It's all kept us talking about a brand that doesn't actually really have a product, it's great seeing the power of having some money and making a lot of noise, I look forward to his next ludicrous display
It has a product. You can order from Amazon today.

It may not have a successful product, but it has a product.

Deesee

5,059 posts

47 months

Thursday 11th July 2019
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A couple of storeys doing the rounds..

Apparently the investors (in RE) are not happy with Storey, and are trying to sort things out.

Or

RE missed payment deadlines.

Hass official statement is no no comment due to commercial confidentiality.

This one will run and run..

Graveworm

6,582 posts

35 months

Thursday 11th July 2019
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Vaud said:
It has a product. You can order from Amazon today.

It may not have a successful product, but it has a product.
But you won't be able to order it next week.

George29

14,518 posts

128 months

Thursday 11th July 2019
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This reminds me a lot of Leopard energy drink that sponsored Moto2 and Moto3 teams. Seemed like a big money laundering scam. What ever happened to that?

Usget

5,357 posts

175 months

Thursday 11th July 2019
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None of it is money laundering as I understand it. 99.9% of selling an energy drink is selling the brand, the dream, the vision. That's why Blue Bolt sells for sod all whilst Red Bull sells for £2 a can even when they basically taste the same.

So they invest heavily in getting the brand associated with lifestyle sports, then demand for the product backfills the investment. It's a strategy which worked really well for Monster (and indeed for Red Bull, 20 years ago). It's a legit, if high-risk strategy. It would only be money laundering if the input money was dodgy, and I'm sure none of us are suggesting that.

Of course, this strategy relies on you not having an absolute buffoon in charge, pissing away all of your brand capital on social media and stealing the logo of a popular and dignified cycle brand. Oh and ideally you should make your product available to actually buy, in, like, shops and stuff. So if you're planning to launch a drinks brand, definitely don't make those mistakes.

cookie1600

1,448 posts

125 months

Thursday 11th July 2019
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Deesee said:
A couple of storeys doing the rounds..

Apparently the investors (in RE) are not happy with Storey, and are trying to sort things out.
Well, expand that and you get they where so unhappy, they fired him yesterday but forgot to get the password for the Twitter account, hence the revenge tweet last night and no retraction or deletion of it yet (link will need a translator):

https://ekstrabladet.dk/sport/formel_1/sandheden-o...



Edited by cookie1600 on Thursday 11th July 15:12

StevieBee

9,554 posts

219 months

Thursday 11th July 2019
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Usget said:
Oh and ideally you should make your product available to actually buy, in, like, shops and stuff. So if you're planning to launch a drinks brand, definitely don't make those mistakes.
Not necessarily.

Hype Energy Drink was launched in the early 90s, backed by the owners off Hard Rock café.

They used bank finance (backed by investors) to raise brand awareness via high-impact F1 and Bike sponsorship (Arrows, Williams, Benetton) and well as NASCAR. this exposure also enabled them to secure key distribution deals. They ran the sponsorship for five years before any meaningful production started.

When they did launch, manufacturing problems limited supply and the company's value plummeted. Betrand Gachot bought the company in 2000 and is still going strong to today - though they don't sell in the UK so you may not have seen the cans.

On the face of it, there appears to be some similarity of approach to Rich Energy. There is though a key difference in that Hype were entirely open and honest about their strategy.




Big Nanas

697 posts

48 months

Thursday 11th July 2019
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Adam Cooperf1 on Twitter is reporting this:

The Rich Energy shareholders have clarified William Storey's position: "Clearly the rogue actions of one individual have caused great embarrassment. We are in the process of legally removing the individual from all executive responsibilities..."

Usget

5,357 posts

175 months

Thursday 11th July 2019
quotequote all
StevieBee said:
Not necessarily.

Hype Energy Drink was launched in the early 90s, backed by the owners off Hard Rock café.

They used bank finance (backed by investors) to raise brand awareness via high-impact F1 and Bike sponsorship (Arrows, Williams, Benetton) and well as NASCAR. this exposure also enabled them to secure key distribution deals. They ran the sponsorship for five years before any meaningful production started.

When they did launch, manufacturing problems limited supply and the company's value plummeted. Betrand Gachot bought the company in 2000 and is still going strong to today - though they don't sell in the UK so you may not have seen the cans.

On the face of it, there appears to be some similarity of approach to Rich Energy. There is though a key difference in that Hype were entirely open and honest about their strategy.
I did not know that story. The involvement of Bertrand Gachot, who I only previously knew from CS gassing a taxi driver in that season where Jordan had about 19 different drivers including Schumacher, makes it even more random. Thanks for sharing. Completely agree that openness, honesty and a decent media strategy would have seen a very different outcome for RE.

cookie1600

1,448 posts

125 months

Thursday 11th July 2019
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Big Nanas said:
Adam Cooperf1 on Twitter is reporting this:"
Also here:

https://www.motorsportweek.com/joeblogsf1/id/00534

Mr Storey-Teller


Europa1

10,923 posts

152 months

Thursday 11th July 2019
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Graveworm said:
Vaud said:
It has a product. You can order from Amazon today.

It may not have a successful product, but it has a product.
But you won't be able to order it next week.
Has anyone who has managed to buy any checked the ingredients list on the can to see if snake oil is listed?

Horsey McHorseface

1,785 posts

148 months

Thursday 11th July 2019
quotequote all
StevieBee said:
Usget said:
Oh and ideally you should make your product available to actually buy, in, like, shops and stuff. So if you're planning to launch a drinks brand, definitely don't make those mistakes.
Not necessarily.

Hype Energy Drink was launched in the early 90s, backed by the owners off Hard Rock café.

They used bank finance (backed by investors) to raise brand awareness via high-impact F1 and Bike sponsorship (Arrows, Williams, Benetton) and well as NASCAR. this exposure also enabled them to secure key distribution deals. They ran the sponsorship for five years before any meaningful production started.

When they did launch, manufacturing problems limited supply and the company's value plummeted. Betrand Gachot bought the company in 2000 and is still going strong to today - though they don't sell in the UK so you may not have seen the cans.

On the face of it, there appears to be some similarity of approach to Rich Energy. There is though a key difference in that Hype were entirely open and honest about their strategy.
Why isn't Hype sold in the UK? For years, anytime I saw Hype's logo in F1, I thought it was a battery (AA/AAA) brand, until I eventually discovered the truth. There are huge margins in the soft drinks (energy or otherwise) market. I think costs are about 10% of the retail price to manufacturer and deliver to the shelf.

HustleRussell

19,057 posts

124 months

Thursday 11th July 2019
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Remember 'Burn' on the Lotus too?

egomeister

5,597 posts

227 months

Thursday 11th July 2019
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HustleRussell said:
Remember 'Burn' on the Lotus too?
A Coca-Cola product, still very much available.

Usget

5,357 posts

175 months

Thursday 11th July 2019
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Tallow

1,605 posts

125 months

Thursday 11th July 2019
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William Storey, if you're reading this (he seems the sort that would be reading comments about himself), you're a blithering imbecile and have absolutely no comprehension of how to run a business or a social media account. Entertaining though!