Rich Energy drop Haas. No...Really. Seriously...

Rich Energy drop Haas. No...Really. Seriously...

Author
Discussion

LucyP

1,698 posts

59 months

Thursday 27th May 2021
quotequote all
We've been through this before!

www.richomg.com
www.richenergy.com

And if you want to buy it:

https://www.amazon.co.uk/s?k=rich+energy&ref=n...


Emeye

9,773 posts

223 months

Thursday 27th May 2021
quotequote all
LucyP said:
We've been through this before!

www.richomg.com
www.richenergy.com

And if you want to buy it:

https://www.amazon.co.uk/s?k=rich+energy&ref=n...
Why can you only buy it through Amazon? - even I can sell st though Amazon. And the link to their Trade sales is dead. Strange.

Don1

15,948 posts

208 months

Monday 31st May 2021
quotequote all
I see Rich Energy are now sponsoring an MMA series.

AJB88

12,407 posts

171 months

Monday 31st May 2021
quotequote all
Don1 said:
I see Rich Energy are now sponsoring an MMA series.
Which one?

Tallow

1,624 posts

161 months

Tuesday 1st June 2021
quotequote all
Emeye said:
LucyP said:
We've been through this before!

www.richomg.com
www.richenergy.com

And if you want to buy it:

https://www.amazon.co.uk/s?k=rich+energy&ref=n...
Why can you only buy it through Amazon? - even I can sell st though Amazon. And the link to their Trade sales is dead. Strange.
Have you seen the trade PDF that's buried on their website ( here)?

It looks like something an A-Level marketing student might knock up in an attempt to look fancy. It doesn't even appear to have been proofread properly. What a shambles of a company.

Don1

15,948 posts

208 months

Tuesday 1st June 2021
quotequote all
AJB88 said:
Don1 said:
I see Rich Energy are now sponsoring an MMA series.
Which one?
PFL. They are sponsoring the final scorecards.

Emeye

9,773 posts

223 months

Wednesday 2nd June 2021
quotequote all
Tallow said:
Have you seen the trade PDF that's buried on their website ( here)?

It looks like something an A-Level marketing student might knock up in an attempt to look fancy. It doesn't even appear to have been proofread properly. What a shambles of a company.
That looks like a Powerpoint presentation that that has been saved as a PDF.

It baffled me that the PDF makes a big deal of it being manufactured in Austria, using the best spring water in the world (or summat) ,yet they use the union flag on their labeling and marketing.

Gazzab

21,093 posts

282 months

Thursday 3rd June 2021
quotequote all
Must be touring the uk. Spotted today in Yorkshire.

Tallow

1,624 posts

161 months

Friday 4th June 2021
quotequote all
Emeye said:
That looks like a Powerpoint presentation that that has been saved as a PDF.

It baffled me that the PDF makes a big deal of it being manufactured in Austria, using the best spring water in the world (or summat) ,yet they use the union flag on their labeling and marketing.
Their entire message seems amateurish. The marketing approach seems to be "let's say it's premium and then it will be" without any thought of the nuances of market, or how to engage with that market. Unless the market is easily led idiots. In which case they may well have nailed it hehe

CoolHands

18,632 posts

195 months

Friday 4th June 2021
quotequote all
Why would you need spring water when you’re going to fill it with sugary st

skwdenyer

16,490 posts

240 months

Friday 4th June 2021
quotequote all
Tallow said:
Emeye said:
That looks like a Powerpoint presentation that that has been saved as a PDF.

It baffled me that the PDF makes a big deal of it being manufactured in Austria, using the best spring water in the world (or summat) ,yet they use the union flag on their labeling and marketing.
Their entire message seems amateurish. The marketing approach seems to be "let's say it's premium and then it will be" without any thought of the nuances of market, or how to engage with that market. Unless the market is easily led idiots. In which case they may well have nailed it hehe
The sad thing is that I know people in branded goods businesses who really do talk like this.

Usually, however, there's a marketing department whose job it is to create a public-facing message. That seems absent here.

It is almost as if the customer is not in fact you or I, but instead the sort of people who will indeed accept this message as meaningful and smart. The sort of people who might want to break into the energy drinks market, have money to do so, and who might be willing to invest in a challenger brand.

If that were the case, of course, it would mean that the objective has never been to sell drinks; in fact, the public would simply be supporting characters in a cast designed solely to separate investors from their money.

You might think that; I couldn't possibly comment.

silentbrown

8,832 posts

116 months

Tuesday 8th June 2021
quotequote all
Looking forward to this, I think...?

https://www.richenergybook.com/about


105.4

4,082 posts

71 months

Tuesday 8th June 2021
quotequote all
silentbrown said:
Looking forward to this, I think...?

https://www.richenergybook.com/about

I’ll give it to the pound shop ZZ Top tribute, he really knows how to get column inches.

Depending on the price, I’d probably buy that book.
(unless of course he prints several million covers with nothing but blank pages between them).

silentbrown

8,832 posts

116 months

Tuesday 8th June 2021
quotequote all
105.4 said:
I’ll give it to the pound shop ZZ Top tribute, he really knows how to get column inches.

Depending on the price, I’d probably buy that book.
(unless of course he prints several million covers with nothing but blank pages between them).
I don't think it's "official" in any way. Domain is registered directly to one of the authors, and they both did some good coverage of the whole fiasco for Jalopnik back in 2019. https://jalopnik.com/what-you-find-when-you-look-i...

...and if Beardy was directly involved he'd have plastered the stupid logo everywhere.

mouseymousey

2,641 posts

237 months

Friday 25th June 2021
quotequote all
Just noticed that Rich Energy have sponsored all of the (horse) races at Newmarket tonight...

All races named The Rich Energy something or other.

Insert pun about horsepower here.

CoolHands

18,632 posts

195 months

Friday 25th June 2021
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Ocean, I’m still not getting it. If there’s no money coming in, (as no sales), then why is money going out on marketing

Far Cough

2,227 posts

168 months

Thursday 15th July 2021
quotequote all
Holy thread resurrection . ..... !!

I see that Mr Energy is still using the same Whyte Bikes logo in British Superbikes now. What was the end result of the last debacle ??

Did they actually go to court over the trademark ?

Steamer

13,857 posts

213 months

Thursday 15th July 2021
quotequote all
Far Cough said:
Holy thread resurrection . ..... !!

I see that Mr Energy is still using the same Whyte Bikes logo in British Superbikes now. What was the end result of the last debacle ??

Did they actually go to court over the trademark ?
Thats the 'two fingered' - revised logo isn't it? Team OMG / Rich Energy



Far Cough

2,227 posts

168 months

Thursday 15th July 2021
quotequote all
That's the one, Brad Ray and Billy McOnnell.

scrw.

2,618 posts

190 months