Rich Energy drop Haas. No.... Really. Seriously........

Rich Energy drop Haas. No.... Really. Seriously........

Author
Discussion

SpudLink

3,698 posts

158 months

Thursday 27th May
quotequote all
Dr Interceptor said:
thepawbroon said:
Look what I spotted on the way to Great Yarmouth yesterday:

Still got Haas on the back of the lorry banghead
And the Whyte Bikes logo.

silentbrown

6,548 posts

82 months

Thursday 27th May
quotequote all
And a website address that doesn't exist!

LucyP

602 posts

25 months

Thursday 27th May
quotequote all
We've been through this before!

www.richomg.com
www.richenergy.com

And if you want to buy it:

https://www.amazon.co.uk/s?k=rich+energy&ref=n...


Emeye

8,887 posts

189 months

Thursday 27th May
quotequote all
LucyP said:
We've been through this before!

www.richomg.com
www.richenergy.com

And if you want to buy it:

https://www.amazon.co.uk/s?k=rich+energy&ref=n...
Why can you only buy it through Amazon? - even I can sell st though Amazon. And the link to their Trade sales is dead. Strange.

Don1

14,509 posts

174 months

Monday 31st May
quotequote all
I see Rich Energy are now sponsoring an MMA series.

AJB88

7,743 posts

137 months

Monday 31st May
quotequote all
Don1 said:
I see Rich Energy are now sponsoring an MMA series.
Which one?

Tallow

1,612 posts

127 months

Tuesday 1st June
quotequote all
Emeye said:
LucyP said:
We've been through this before!

www.richomg.com
www.richenergy.com

And if you want to buy it:

https://www.amazon.co.uk/s?k=rich+energy&ref=n...
Why can you only buy it through Amazon? - even I can sell st though Amazon. And the link to their Trade sales is dead. Strange.
Have you seen the trade PDF that's buried on their website ( here)?

It looks like something an A-Level marketing student might knock up in an attempt to look fancy. It doesn't even appear to have been proofread properly. What a shambles of a company.

Don1

14,509 posts

174 months

Tuesday 1st June
quotequote all
AJB88 said:
Don1 said:
I see Rich Energy are now sponsoring an MMA series.
Which one?
PFL. They are sponsoring the final scorecards.

Emeye

8,887 posts

189 months

Wednesday 2nd June
quotequote all
Tallow said:
Have you seen the trade PDF that's buried on their website ( here)?

It looks like something an A-Level marketing student might knock up in an attempt to look fancy. It doesn't even appear to have been proofread properly. What a shambles of a company.
That looks like a Powerpoint presentation that that has been saved as a PDF.

It baffled me that the PDF makes a big deal of it being manufactured in Austria, using the best spring water in the world (or summat) ,yet they use the union flag on their labeling and marketing.

Gazzab

18,815 posts

248 months

Thursday 3rd June
quotequote all
Must be touring the uk. Spotted today in Yorkshire.

Tallow

1,612 posts

127 months

Friday 4th June
quotequote all
Emeye said:
That looks like a Powerpoint presentation that that has been saved as a PDF.

It baffled me that the PDF makes a big deal of it being manufactured in Austria, using the best spring water in the world (or summat) ,yet they use the union flag on their labeling and marketing.
Their entire message seems amateurish. The marketing approach seems to be "let's say it's premium and then it will be" without any thought of the nuances of market, or how to engage with that market. Unless the market is easily led idiots. In which case they may well have nailed it hehe

CoolHands

12,869 posts

161 months

Friday 4th June
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Why would you need spring water when you’re going to fill it with sugary st

skwdenyer

8,863 posts

206 months

Friday 4th June
quotequote all
Tallow said:
Emeye said:
That looks like a Powerpoint presentation that that has been saved as a PDF.

It baffled me that the PDF makes a big deal of it being manufactured in Austria, using the best spring water in the world (or summat) ,yet they use the union flag on their labeling and marketing.
Their entire message seems amateurish. The marketing approach seems to be "let's say it's premium and then it will be" without any thought of the nuances of market, or how to engage with that market. Unless the market is easily led idiots. In which case they may well have nailed it hehe
The sad thing is that I know people in branded goods businesses who really do talk like this.

Usually, however, there's a marketing department whose job it is to create a public-facing message. That seems absent here.

It is almost as if the customer is not in fact you or I, but instead the sort of people who will indeed accept this message as meaningful and smart. The sort of people who might want to break into the energy drinks market, have money to do so, and who might be willing to invest in a challenger brand.

If that were the case, of course, it would mean that the objective has never been to sell drinks; in fact, the public would simply be supporting characters in a cast designed solely to separate investors from their money.

You might think that; I couldn't possibly comment.

silentbrown

6,548 posts

82 months

Tuesday 8th June
quotequote all
Looking forward to this, I think...?

https://www.richenergybook.com/about


105.4

1,039 posts

37 months

Tuesday 8th June
quotequote all
silentbrown said:
Looking forward to this, I think...?

https://www.richenergybook.com/about

I’ll give it to the pound shop ZZ Top tribute, he really knows how to get column inches.

Depending on the price, I’d probably buy that book.
(unless of course he prints several million covers with nothing but blank pages between them).

silentbrown

6,548 posts

82 months

Tuesday 8th June
quotequote all
105.4 said:
I’ll give it to the pound shop ZZ Top tribute, he really knows how to get column inches.

Depending on the price, I’d probably buy that book.
(unless of course he prints several million covers with nothing but blank pages between them).
I don't think it's "official" in any way. Domain is registered directly to one of the authors, and they both did some good coverage of the whole fiasco for Jalopnik back in 2019. https://jalopnik.com/what-you-find-when-you-look-i...

...and if Beardy was directly involved he'd have plastered the stupid logo everywhere.