China starts volume exports of cars to emerging markets.....
Discussion
For the first time, emerging markets are buying more cars than industrialized markets, and China is beginning to penetrate them.
As is the usual case, the cars are low quality cheap things that compete on price. This strategy was how VW, Toyota, Hyundai and others first achieved success in their markets. I recall the absolutely awful original Beetles I saw as a kid, the instantly rusting Toyotas, the trashy Hyundai Pony and so on. Yet, people bought them ,and as time when by they became immensely powerful global players..
Now, China is on the march. Yes, yes, they cars are not good, but this is how things start.......
http://www.nytimes.com/2012/07/06/business/global/...
As is the usual case, the cars are low quality cheap things that compete on price. This strategy was how VW, Toyota, Hyundai and others first achieved success in their markets. I recall the absolutely awful original Beetles I saw as a kid, the instantly rusting Toyotas, the trashy Hyundai Pony and so on. Yet, people bought them ,and as time when by they became immensely powerful global players..
Now, China is on the march. Yes, yes, they cars are not good, but this is how things start.......
http://www.nytimes.com/2012/07/06/business/global/...
Gassing Station | General Gassing | Top of Page | What's New | My Stuff