What happened to Ghia badged Fords?

What happened to Ghia badged Fords?

Author
Discussion

white_goodman

Original Poster:

3,773 posts

171 months

Tuesday 24th July 2012
quotequote all
My neighbour has just bought a 2005 Fiesta Ghia. Parking sensors and beige leather on a Fiesta - quite impressive! It just made me realise that I haven't seen a Ghia-badged Ford for ages. Has they been phased out? Is there a reason for it or is it just a change like Escort to Focus? Ghia-badged Fords used to be the epitome of luxury (admittedly this probably meant velour seats, a rev counter and maybe a graphic equalizer on your stereo radio/cassette in the 1980s) but from what I gather, Titanium means top-of-the-range on a Ford now?

hman

7,485 posts

174 months

Tuesday 24th July 2012
quotequote all
correct.

GHIA was a design house many years ago.

Twincam16

27,646 posts

238 months

Tuesday 24th July 2012
quotequote all
Ghia was phased out as a trim level in 2008, but Ford retains the design house to produce their concept cars.

xrv

544 posts

195 months

Tuesday 24th July 2012
quotequote all
Ford thought the Ghia badge was too old fashioned for its new cars. I think the term they used was "Smoking jacket"
They did run Ghia and Titanium side by side on the Mondeo for a while with Ghia meant to be the luxury version with wood trim etc, and Titanium with modern technology like bluetooth and DAB.
The Ghia just became pointless so it was dropped and Titanium took over as the top badge.
The last Ghia badged Ford was the Galaxy before the facelift in 2010.
Like the Popular, L, LX and XR badges of the past the Ghia trim now resides in history.

J4CKO

37,076 posts

180 months

Tuesday 24th July 2012
quotequote all
xrv said:
Ford thought the Ghia badge was too old fashioned for its new cars. I think the term they used was "Smoking jacket"
They did run Ghia and Titanium side by side on the Mondeo for a while with Ghia meant to be the luxury version with wood trim etc, and Titanium with modern technology like bluetooth and DAB.
The Ghia just became pointless so it was dropped and Titanium took over as the top badge.
The last Ghia badged Ford was the Galaxy before the facelift in 2010.
Like the Popular, L, LX and XR badges of the past the Ghia trim now resides in history.
Yep, our 2007 Galaxy is a Ghia, keeping it old school biggrin

I can see why Ford did it, it does shout Council Estate Limo, always reminds me of old MK2 Granada's
(GRANADA 2.8i GHIA X resplendant on the back), bits of fake wood in a Cortina, lots of chrome velour trim and the wonder of electric windows in the 80's.

The epitome of Ghia Era I think was the MK1 Granada Coupe,



For new ones it signalled you were moving up the corporate ladder, for older ones it meant you were a bit of a geezer, now largely irrelevant, I think they were right to bin it but Titanium doesnt have the same ring to it.

Fox-

13,173 posts

226 months

Tuesday 24th July 2012
quotequote all
I loved my Mondeo Ghia X.

200bhp

5,606 posts

199 months

Tuesday 24th July 2012
quotequote all
xrv said:

Like the Popular, L, LX and XR badges of the past, the Ghia trim now resides in history.
The XR badge is used in Australia on the Falcon XR6

ajprice

23,301 posts

176 months

Tuesday 24th July 2012
quotequote all
After having an Escort Ghia and Focus Ghia, my dad couldn't get his head around this newfangled Titanium thing when he was car shopping a few months ago hehe

Funk

24,368 posts

189 months

Tuesday 24th July 2012
quotequote all
200bhp said:
xrv said:

Like the Popular, L, LX and XR badges of the past, the Ghia trim now resides in history.
The XR badge is used in Australia on the Falcon XR6
And the XR5 - or Focus ST to us.

Cock Womble 7

29,908 posts

210 months

Tuesday 24th July 2012
quotequote all
I fondly remember driving Escort and Orion Ghias for Swan National/Eurodollar.

They always had a few extra luxuries.

Devil2575

13,400 posts

168 months

Tuesday 24th July 2012
quotequote all
My 2003 Focus TDCi is a ghia. Feel the luxury of velour seats...

freakynessless

471 posts

162 months

Tuesday 24th July 2012
quotequote all
On the subject of the Ghia spec. If a model was badged as Ghia "X" did this simply mean the car had leather? or were there other treats in store?

J4CKO

37,076 posts

180 months

Tuesday 24th July 2012
quotequote all
Cock Womble 7 said:
I fondly remember driving Escort and Orion Ghias for Swan National/Eurodollar.

They always had a few extra luxuries.
An amplifier for the stereo and a joystick to control the fader and balance I remember.

Cock Womble 7

29,908 posts

210 months

Tuesday 24th July 2012
quotequote all
J4CKO said:
Cock Womble 7 said:
I fondly remember driving Escort and Orion Ghias for Swan National/Eurodollar.

They always had a few extra luxuries.
An amplifier for the stereo and a joystick to control the fader and balance I remember.
Yep. Actually totally useless - you really want sound coming equally out of the speakers - but it looked cool.

Fox-

13,173 posts

226 months

Tuesday 24th July 2012
quotequote all
freakynessless said:
On the subject of the Ghia spec. If a model was badged as Ghia "X" did this simply mean the car had leather? or were there other treats in store?
My Mondeo had leather, cruise, a trip computer and a sunroof over the spec of the Ghia.

thinfourth2

32,414 posts

184 months

Tuesday 24th July 2012
quotequote all
I'm still not talking to Ford after they decided that Zetec was a trim level and not a engine

J4CKO

37,076 posts

180 months

Tuesday 24th July 2012
quotequote all
Always will remember a dodgy geezer from Stockport who was married to a mature student, a rough as aholes bird called Paula I was at college with, bougth a pc off him, good deal, didnt realise it had been pinched from another college until I found their data on it, I didnt call the Police I am sorry to say but I didnt want to die.

He had a white Orion Ghia Injection X, dont think they ever did an X on the Orion but it had every bit of tat on it and those script letters that people used to put on in the nineties that displayed your initials, he told me how it was so much faster than my MK1 Golf GTI because it had a "special engine", he couldnt tell me the details as it was secret due to it being experiemental for Ford, to me it just looked like your average injected CVH with the stem seals on the way out but I just nodded sagely still remembering the chat we had one time on a night out how he had his eye on me as he thought I had my eye on Paula, I assured him that this was not the case due to my immense respect for him, I couldnt really say she was a total skank and I would rather not could I.

Saw him, in an Orion 1600E with her and their brood of shaven headed mini me versions of him quite recently.

LuS1fer

39,223 posts

225 months

Tuesday 24th July 2012
quotequote all
Ford used to have a really logical and understandable model structure which varied over the years but was still obvious:

L, XL, GT, GXL (Capris had XLR too)

Popular, Popular Plus, L, GL, GT, Ghia, Ghia X (may have had a GLS for the Cortina too, memory fades though the Cortina 2000E preceded the Ghia when trying to recapture the glory of the 1600E). Granada also got confusing with Scorpio and Cosworth.

Unfortunately, Ghia became synonymous with velour and wood which went out of fashion. Recently, when looking at Fiestas of 2003-ish vintage, it was obvious that the Ghia was pandering to OAPs with puffy velour sacks and head restraints. To be honest, the printed fabrics of the lesser models were far better.

On buying a Mondeo in 2009, I had to learn all the model variants as it was no longer obvious - Edge, Zetec, Zetec S for Fiestas, Titanium, Titanium X - all totally meaningless except for the stronger ST and RS - simple and effective.

yellowbentines

4,918 posts

187 months

Tuesday 24th July 2012
quotequote all
I had a Mondeo Ghia X in 2003, I loved it as it had EVERY toy imagineable - heated electric seats, electric sunroof, auto climate control, full closure alarm etc

It did however lose value like nothing else, top end spec from a bottom end brand.

toon10

5,620 posts

137 months

Tuesday 24th July 2012
quotequote all
Fox- said:
I loved my Mondeo Ghia X.
I had a W reg GhiaX 2.5 Modeo and it was a great car. Some numpty pulled out of a junction and wrote it off for me. I always though the Titanium badge was one of those economic or cheapo versions like a blue motion (or whatever they are called) or an 'L' in the old days and not at the upper end of the model range. You live and learn.