What is happening at EVO magazine?

What is happening at EVO magazine?

Author
Discussion

Limpet

6,310 posts

161 months

Monday 30th October 2017
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I've always enjoyed the photography in EVO, and the general quality of the articles, but it's always had a slight tone of self importance that I find slightly irritating.

Modern Classics has recaptured my interest in printed magazines after years of abstinence. Attainable cars, and clearly written by enthusiasts for enthusiasts.

cerb4.5lee

30,613 posts

180 months

Monday 30th October 2017
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Limpet said:
Modern Classics has recaptured my interest in printed magazines after years of abstinence. Attainable cars, and clearly written by enthusiasts for enthusiasts.
Modern Classics has been my favourite since it launched too.

vacant-100

112 posts

79 months

Monday 30th October 2017
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I think what's turned me off EVO is the similarities between the cars and how they're described. A BMW M4 will lap a track competently within a second or two of a Merc C63 or Audi RS4. A 440 will do the same a few seconds slower than that, much like the Merc C43 or Audi S4. They've all got more or less the same equipment in them, and are so far out of my price range, I find them irrelevant. Likewise the Ferrari 488/Lamborghini Huracan/McLaren 720 - all highly competent and more or less the same.

Then you get the odd article gushing over an 80s or 90s hot hatch, but nothing too critical, nothing comparing it one of it's peers. I guess Modern Classics suffers from that too, or they'll compare 2/3 crap cars but only be interested in the investment value of them. The recent Fiat Croma/Alfa 164/Lancia Thema triple test was proof of that, all fairly awful cars, but interesting to read about, although you'd be mad to spend more than a grand on any of them.

RobM77

35,349 posts

234 months

Tuesday 31st October 2017
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vacant-100 said:
I think what's turned me off EVO is the similarities between the cars and how they're described. A BMW M4 will lap a track competently within a second or two of a Merc C63 or Audi RS4. A 440 will do the same a few seconds slower than that, much like the Merc C43 or Audi S4. They've all got more or less the same equipment in them, and are so far out of my price range, I find them irrelevant. Likewise the Ferrari 488/Lamborghini Huracan/McLaren 720 - all highly competent and more or less the same.

Then you get the odd article gushing over an 80s or 90s hot hatch, but nothing too critical, nothing comparing it one of it's peers. I guess Modern Classics suffers from that too, or they'll compare 2/3 crap cars but only be interested in the investment value of them. The recent Fiat Croma/Alfa 164/Lancia Thema triple test was proof of that, all fairly awful cars, but interesting to read about, although you'd be mad to spend more than a grand on any of them.
The thing is though, Evo is a magazine for driving enthusiasts, and in terms of driving, the M4, C63 and S4 couldn't be more different. Sure, the prices, purpose and equipment levels may be the same, but that's the preserve of What Car and the concern of rich people who care not about cars and just want 'premium' transport for £50k. In terms of Evo, and in my terms too, they all have different engineering (particularly the S4), and as such drive differently. That's what Evo comment on and what distinguishes them from other magazines.


Edited by RobM77 on Tuesday 31st October 12:21

mikeg996

Original Poster:

875 posts

222 months

Tuesday 31st October 2017
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Prinny said:
Having had the time (finally) to open the package last night, what galls me the most is the complete lack of comment about the changes, if nothing else, a footnote to Mr. Gallager's comments at the front of the mag should have been there.
I wholeheartedly agree with this - it's probably the worst part of the whole thing!

PorkRind

3,053 posts

205 months

Tuesday 31st October 2017
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I used to love studying the 'data' on the back pages and memorising the stats. Sad ! It sort of went downhill when C harris left - he had a really good phraseology that really hit home on what he was experiencing. It did get very fully of the latest Porsche at times which was tiresome! I stopped my subs about 6 months ago..

Tankrizzo

7,272 posts

193 months

Tuesday 31st October 2017
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Lately it seems to have lost its way quite a lot. The writing smacks of journalists trying vainly to write generic articles because they don't know who their target market is, with the end result being that it becomes nondescript.

garreth64

663 posts

221 months

Tuesday 31st October 2017
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Cancelled my subscription a year ago and don't miss it, and I had every issue from issue 1.

Plenty of content online these days, and I took out a 7.99 per month subscription to Readly which means I can read digital versions of Car, Top Gear, Auto car, classic car even What Car plus mags like Stuff, what hifi, total film, F1 etc etc plus lots of others.

daveco

4,126 posts

207 months

Tuesday 31st October 2017
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I see issue 1 is for sale on e-bay for upwards of £60?! eek

Nostalgia sells...still remember how bloody brilliant they were for the first ten years or so, there was no way they could keep the standard that high indefinitely considering who has left the magazine.




DanielSan

18,793 posts

167 months

Tuesday 31st October 2017
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I keep morning to create the Evo drinking game, where the use of the word alacrity means you have to down your drink each time it’s in an article and therefore by the end of the game you’re either very nearly dead or very actually dead. Especially if David Vivian has more than one job to do that month.

My subscription finishes in December and I won’t be renewing

Aids0G

504 posts

149 months

Tuesday 31st October 2017
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Might just show how far that EVO has gone downhill in the past year that I haven't even opened the warping yet despite it being on the side for a few days!

The volume of articles on £100,000+++ cars just puts me off it needs a better balance, why not fully review 'sporting' variants of more mainstream cars new Jag XE 300hp petrol for example or BMW 330i? the mega money stuff is interesting in moderation.

They used to do great articles that were a bit left field, remember the CL63 AMG to Transylvania write up?

I still value EVO's opinion of vehicles however its a little hard to take notice when those opinions are based on vehicles the majority of the readership are unlikely to afford?

Come on EVO I do not want to cancel my subscription but its on the cards!

Ag

Alex

9,975 posts

284 months

Tuesday 31st October 2017
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DanielSan said:
I keep morning to create the Evo drinking game, where the use of the word alacrity means you have to down your drink each time it’s in an article and therefore by the end of the game you’re either very nearly dead or very actually dead. Especially if David Vivian has more than one job to do that month.

My subscription finishes in December and I won’t be renewing
I play it with the word "helm".

iSore

4,011 posts

144 months

Tuesday 31st October 2017
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The only mags I buy are old ones. I like to read how st the MGC and TR6 were in 1969 as opposed to someone banging on about 'they're not that bad really' etc etc in C&SC.

C&SC, whilst not perfect, is not a bad read to be fair (very good writers) and Classic Cars is good although again, I'd rather read them from the seventies and eighties when the old Astons, E Types etc were interesting old cars and didn't inspire the awful sycophantic grovelling they do now.

1970's and 80's CAR is where it's at. LJKS, Phil Llllewwelllyn, Mel Nichols, Doug Blain, Steady Barker, George Bishop and Bulging - writing as an art form as opposed to the utter shyte that is Autocrap, CAR etc. I've never liked EGO and have only flicked though it in the dentists so can't comment.

iSore

4,011 posts

144 months

Tuesday 31st October 2017
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DanielSan said:
I keep morning to create the Evo drinking game, where the use of the word alacrity means you have to down your drink each time it’s in an article
What about 'Focussed' or is that another title?

Monkeylegend

26,389 posts

231 months

Tuesday 31st October 2017
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I find the writing style very cringe inducing when they do a group test and the article keeps mentioning them by name re their thoughts about each car, Meadon thinks this and Catchpole says that........... blah blah blah.

That style of journalism, trying to personalise everything, makes my toes curl, but maybe it's just me.

havoc

30,069 posts

235 months

Tuesday 31st October 2017
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iSore said:
LJKS, Phil Llllewwelllyn, Mel Nichols, Doug Blain, Steady Barker, George Bishop and Bulging - writing as an art form
Bygone age in more ways than one - most people now consume their information electronically, often in video format not text. And (sadly) often with the attention span of a goldfish on amphetamines. All the print magazines are suffering, hence the proliferation of advertising (Octane / C&SC especially - half the pages are bloody classifieds!).

Ref the old guys:-
Bulgin's book is on my shelf and still gets an occasional read - still as good as any auto journalist anywhere.
Nichols' book has been lent out to friends and I don't mind if it doesn't come back - decent read but if he hadn't had such a relationship with Sant'Agata he wouldn't have been rated so highly.
LJKS is on my Xmas list, just need to decide which one is most digestible...

Leins

9,468 posts

148 months

Tuesday 31st October 2017
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s m said:
Uncle John said:
Wish they would bring back Performance Car.
Which one?
Wasn't really a fan of the reboot

I still love reading Clarkson from his PC Mag days in the 80s. You weren't going to get too much of a car review from him, but he was entertaining for me

However, they also had the likes of Laban, Barker, Tomalin, etc to do the proper car stuff, and they did it well IMO

I quite liked Harris/Sutcliffe/Goodwin-era Autocar from the late-90s too

havoc

30,069 posts

235 months

Tuesday 31st October 2017
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Ah, yes...not unknown!

I've worked for that company and supplied into them twice...and I'm sure they're not unusual in the auto industry but I will NEVER buy one of their products out of warranty...

corozin

2,680 posts

271 months

Tuesday 31st October 2017
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I was in WH Smiths today and both EVO and Octane were there on the shelves, format apparently unchanged. So is it just the loyal subscribers who are being fed the 'lo-cost' version then?

I've kinda stopped buy EVO as I've gotton older. Octane is a much better magazine, albeit the features unashamed free advertising for upcoming Bonhams, Mecum and Goodings auctions...

Muzzer79

9,976 posts

187 months

Tuesday 31st October 2017
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Alex said:
DanielSan said:
I keep morning to create the Evo drinking game, where the use of the word alacrity means you have to down your drink each time it’s in an article and therefore by the end of the game you’re either very nearly dead or very actually dead. Especially if David Vivian has more than one job to do that month.

My subscription finishes in December and I won’t be renewing
I play it with the word "helm".
It used to be "Epic". Everything was "Epic"

Mind you, that wasn't just an Evo-specific thing - the entire motoring press cottoned on to it.

I cancelled my Evo subscription this morning. I started buying it about 15 years ago, drawn by the great features.

Now, it seems like they're self-indulgent articles the journalists who create them want to write, rather than the articles I as a reader want to read.

There's only so many 911/McLaren/Ferrari variants you can read about in the same situations and the new Autocar-style geeky loaded-with-data car reviews are just ste.

My favourite section was always the long-termers but even that is dull. No Metcalfe, no SimonSpider, even SSO has gone now.

Shame - I always looked forward to a couple of hours reading a new issue but now they get skim-read so it's not worth it.