Haymarket agrees sale of PistonHeads to CarGurus

Haymarket agrees sale of PistonHeads to CarGurus

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PH Team

Original Poster:

129 months

Tuesday 4th December
quotequote all
No doubt many of you will have seen today's news that Haymarket Media Group has agreed a proposal to sell PistonHeads to used car marketplace experts CarGurus.

You probably have a million questions, from wondering exactly who CarGurus are to what the news means for this site - and as well as trying to answer some of that below, the team at CarGurus want this story and the comments that flow on from it to be an opportunity to take your thoughts and guidance as they invest in PH for the future.

But let's start with who CarGurus are: the formal history is all available here [https://www.cargurus.co.uk/Cars/aboutCargurus.html], but - in brief - they've existed for 12 years, having been set up by one of the co-founders of TripAdvisor.

Today, they're the biggest automotive shopping platform in the US and the fastest growing site of their kind in the UK and Canada, as well as operating in Germany, Spain and Italy. They had an IPO on the Nasdaq about a year ago too - so it's fair to say they are doing well.

Just like PH, they put their growth down to doing things a bit differently. Their guiding principle is delivering trust and transparency to whatever they do, and they try to achieve that by using their skills as a tech company to put their audience first.

In the used car marketplace, that translates to empowering anyone considering buying a car with hitherto unseen levels of information so that they can secure themselves the best deal possible. Crucially for the PH community, they are also firm believers in the power of crowd-sourcing information, be it buying advice or dealer reviews.

CarGurus intends that PistonHeads will remain a standalone brand. They understand that PH's success is down to the combination of this fantastic community, the people browsing the classifieds and the distinctive editorial tone.

So the goal is to improve all of these things using their tech know-how. It's too early to give specifics, but your thoughts will be central to how that tech is deployed. If you have any ideas that you think can help guide and build on the brilliant site we have today, now is your chance to be heard.

Obviously it's a busy time, but we'll read every post and reply where we can. We'll also host an AQA session in the not too distant future with members of both the PH team and CarGurus so you can hear directly from us.

That's it for now - but rest assured that the future promises a great deal.

essayer

5,615 posts

130 months

Tuesday 4th December
quotequote all
[Like] please

randlemarcus

11,584 posts

167 months

Tuesday 4th December
quotequote all
Its got to be better than being run by a company that demonstrably doesn't give a f&*k about privacy, security, usability or the general wellbeing of their content creators.

I for one welcome our CarGuru overlords.

Krikkit

13,523 posts

117 months

Tuesday 4th December
quotequote all
randlemarcus said:
Its got to be better than being run by a company that demonstrably doesn't give a f&*k about privacy, security, usability or the general wellbeing of their content creators.

I for one welcome our CarGuru overlords.
This really - Haymarket are a firm based on giving no tosses about the online presence of their acquisitions. This can only be a good thing.

snake_oil

921 posts

11 months

Tuesday 4th December
quotequote all
Matt Bird said:
Hi all,

Just to say I didn’t write the forum post or editorial - that’s being addressed now.


Matt
laugh

Great start!

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Turbobanana

1,185 posts

137 months

Tuesday 4th December
quotequote all
Will they re-introduce proof-reading?

snake_oil

921 posts

11 months

Tuesday 4th December
quotequote all
randlemarcus said:
Its got to be better than being run by a company that demonstrably doesn't give a f&*k about privacy, security, usability or the general wellbeing of their content creators.

I for one welcome our CarGuru overlords.
Indeed. However may I be the first to say - I've never heard of carguru. But how bad can they be, given the current situation, right?

SLog3

620 posts

135 months

Tuesday 4th December
quotequote all
Matt Bird said:
Hi all,

Just to say I didn’t write the forum post or editorial - that’s being addressed now.


Matt
"Its got to be better than being run by a company that demonstrably doesn't give a f&*k about privacy, security, usability or the general wellbeing of their content creators.

I for one welcome our CarGuru overlords."

Someone hack your account, and it's not true? smile

WinstonWolf

70,315 posts

175 months

Tuesday 4th December
quotequote all
Bye bye forums wavey

Shambler

742 posts

80 months

Tuesday 4th December
quotequote all
Articles spell and fact checked. Also a look at some of the contributors who time after time write hard to follow articles sprayed with Roget’s fairy dust, and the resultant product is unreadable.

IforB

6,119 posts

165 months

Tuesday 4th December
quotequote all
If they pay even the slightest attention to it, they will do more than Haymarket did.

Can I put a request in for some moderators who actually do something to help rid the site of the vile behaviour that seems to have become the norm?

Dr Interceptor

5,013 posts

132 months

Tuesday 4th December
quotequote all
Whenever a car site that I've been on has been taken over, it tends to mark the beginning of the end.

300bhp/ton

35,323 posts

126 months

Tuesday 4th December
quotequote all
Interesting.

I wish them luck. I just hope they stop and remember what PH is all about though. First and fore most, it is a user community, i.e. the active forums. The rest of PH has been a result of this. If they provide reasons for people to remain and new people to join, then I see no problems.

If they alienate the user community, I'm not sure the rest of PH content will be worth anything, as members will go elsewhere.


And yes, I think there are some rather loose ends that need tidying up around the forum/site, as mentioned by some members above.

satans worm

1,861 posts

153 months

Tuesday 4th December
quotequote all
I live in the US and use CarGurus , it’s basically like auto trader
Not sure about the spill on the stuff about doing things differently and empowerment, they are a web site that shows people’s car adverts.

I guess the question is are they planning on growing ph by introducing it to the American public , See that as a good or bad thing as you will

Edited by satans worm on Tuesday 4th December 11:11

Tankrizzo

4,634 posts

129 months

Tuesday 4th December
quotequote all
Dr Interceptor said:
Whenever a car site that I've been on has been taken over, it tends to mark the beginning of the end.
Usually I would agree but PH is a crap site apart from the community. Articles are mostly rehashed press releases, the classifieds are ste and it's built on dinosaur technology, and the forums are antiquated, cluttered and aimless, so this can only be a good thing. I can't really see how it could be made worse.

Todd Bonzalez

1,770 posts

98 months

Tuesday 4th December
quotequote all
Good

mooseracer

388 posts

106 months

Tuesday 4th December
quotequote all
Some articles that aren't simply 3 day old Autocar ones would be nice.

SHutchinson

1,624 posts

120 months

Tuesday 4th December
quotequote all
Presumably they just wanted the classifieds but had to buy the forum.

Meh, what's the worst that can happen. Even if they fudge it the resulting chaos could bring about improvements.

DaveTheRave87

1,103 posts

25 months

Tuesday 4th December
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Righto, good luck carguru!

RossP

2,213 posts

219 months

Tuesday 4th December
quotequote all
Dr Interceptor said:
Whenever a car site that I've been on has been taken over, it tends to mark the beginning of the end.
You mean like when Haymarket bought PH off Ted?