Haymarket agrees sale of PistonHeads to CarGurus

Haymarket agrees sale of PistonHeads to CarGurus

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Discussion

Keyser Soze

17,951 posts

127 months

Tuesday 4th December
quotequote all
Funk said:
Then they'll very quickly realise that the thing they paid a lot of money for just doesn't work.

Succeed or get shut down, it's better than being stuck in this st limbo with Haymarket. It's clear now why they started pumping in the horrendous ads (inflate the 'value' - and I use that term loosely) and why they've not bothered fixing any of the st that's fked up.

Even if PH forums get shut down, something will spring up elsewhere.
They haven't paid for the forums though, they have paid for the classifieds, the forums are just bundled in

Noodle1982

712 posts

42 months

Tuesday 4th December
quotequote all
Apparently carguru are going to use their technology to enhance my site experience.

Fascinating.

Funk

20,090 posts

145 months

Tuesday 4th December
quotequote all
Keyser Soze said:
Funk said:
Then they'll very quickly realise that the thing they paid a lot of money for just doesn't work.

Succeed or get shut down, it's better than being stuck in this st limbo with Haymarket. It's clear now why they started pumping in the horrendous ads (inflate the 'value' - and I use that term loosely) and why they've not bothered fixing any of the st that's fked up.

Even if PH forums get shut down, something will spring up elsewhere.
They haven't paid for the forums though, they have paid for the classifieds, the forums are just bundled in
They'll need to realise that the thing that drives the classifieds is the forum user base.

If they get that wrong, it'll just die. Ironically though, even as a PHer of many years I start at Autotrader if I'm looking at cars.

MG7

90 posts

129 months

Tuesday 4th December
quotequote all
Keyser Soze said:
Why does everyone feel this is going to have a positive impact on the forums?

They've obviously bought it for the classifieds to try and take on AT in the UK

Why would they want the forums? I suspect once they see the effort for the "reward" the big OFF button will be pressed. Thats just in managing all the snippy arguments, once they see the code base after Haymarket have bastardised it for years they'll definitely pull the plug
This from the 'customer' press release backs that up:

"You might wonder what that means for you, our customers. Make no mistake that CarGurus remains deeply committed to investing in our platform to keep dealers ahead of the curve. Aligning the CarGurus and PistonHeads brands enables us to accelerate our audience growth, and continue to innovate our transparent marketplace. For our UK dealers, this combination will help you connect with a larger audience of car buyers at an attractive ROI."


andburg

2,967 posts

105 months

Tuesday 4th December
quotequote all
Funk said:
Keyser Soze said:
Funk said:
Then they'll very quickly realise that the thing they paid a lot of money for just doesn't work.

Succeed or get shut down, it's better than being stuck in this st limbo with Haymarket. It's clear now why they started pumping in the horrendous ads (inflate the 'value' - and I use that term loosely) and why they've not bothered fixing any of the st that's fked up.

Even if PH forums get shut down, something will spring up elsewhere.
They haven't paid for the forums though, they have paid for the classifieds, the forums are just bundled in
They'll need to realise that the thing that drives the classifieds is the forum user base.

If they get that wrong, it'll just die. Ironically though, even as a PHer of many years I start at Autotrader if I'm looking at cars.
a boring car yes...something more interesting and obscure i look here.
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elanfan

3,406 posts

163 months

Tuesday 4th December
quotequote all
Cargurus have bought the site for one reason only - to make money. Good luck to them. I just hope the forums don’t become littered with adverts from various dealers.

geeks

3,730 posts

75 months

Tuesday 4th December
quotequote all
andburg said:
Unlike everyone else so far I'm more concerned with the staff

Have the say the PH staffers have done great job and I'd like to hope they would remain with us and secure in their positions.

What we don't need is a new set of rules and new staffing who just dont 'get' this place.
Indeed and also whats happening with the Mission Motorsport tie in? Also MM now have a logo very similar to PH, whats going to happen there?

Funk

20,090 posts

145 months

Tuesday 4th December
quotequote all
andburg said:
Funk said:
Keyser Soze said:
Funk said:
Then they'll very quickly realise that the thing they paid a lot of money for just doesn't work.

Succeed or get shut down, it's better than being stuck in this st limbo with Haymarket. It's clear now why they started pumping in the horrendous ads (inflate the 'value' - and I use that term loosely) and why they've not bothered fixing any of the st that's fked up.

Even if PH forums get shut down, something will spring up elsewhere.
They haven't paid for the forums though, they have paid for the classifieds, the forums are just bundled in
They'll need to realise that the thing that drives the classifieds is the forum user base.

If they get that wrong, it'll just die. Ironically though, even as a PHer of many years I start at Autotrader if I'm looking at cars.
a boring car yes...something more interesting and obscure i look here.
Even then I would still start with AT...

Keyser Soze

17,951 posts

127 months

Tuesday 4th December
quotequote all
Funk said:
They'll need to realise that the thing that drives the classifieds is the forum user base.

If they get that wrong, it'll just die. Ironically though, even as a PHer of many years I start at Autotrader if I'm looking at cars.
I genuinely don't think it does though, I suspect we as forum users massively overestimate the amount of traffic we generate. I know of people personally who have used PH to buy cars not even knowing there was a Forum

I'd be interested in the traffic figures for classifieds Forums Users vs Randoms, I reckon randoms would massively exceed


MG7 said:
This from the 'customer' press release backs that up:

"You might wonder what that means for you, our customers. Make no mistake that CarGurus remains deeply committed to investing in our platform to keep dealers ahead of the curve. Aligning the CarGurus and PistonHeads brands enables us to accelerate our audience growth, and continue to innovate our transparent marketplace. For our UK dealers, this combination will help you connect with a larger audience of car buyers at an attractive ROI."
They'll chuck a load of money and tech at the classifieds for sure, i suspect they'll make a good fist of it too, AT has largely languished functiuonality wise, I reckon the forums will be the headache they dont want or need

Haymarket have largely got away with some of the content on here not tainting them, a massive US brand allowing the homophobic, racist etc issues we have on here? Not on your nelly

Funk

20,090 posts

145 months

Tuesday 4th December
quotequote all
Keyser Soze said:
Funk said:
They'll need to realise that the thing that drives the classifieds is the forum user base.

If they get that wrong, it'll just die. Ironically though, even as a PHer of many years I start at Autotrader if I'm looking at cars.
I genuinely don't think it does though, I suspect we as forum users massively overestimate the amount of traffic we generate. I know of people personally who have used PH to buy cars not even knowing there was a Forum

I'd be interested in the traffic figures for classifieds Forums Users vs Randoms, I reckon randoms would massively exceed


MG7 said:
This from the 'customer' press release backs that up:

"You might wonder what that means for you, our customers. Make no mistake that CarGurus remains deeply committed to investing in our platform to keep dealers ahead of the curve. Aligning the CarGurus and PistonHeads brands enables us to accelerate our audience growth, and continue to innovate our transparent marketplace. For our UK dealers, this combination will help you connect with a larger audience of car buyers at an attractive ROI."
They'll chuck a load of money and tech at the classifieds for sure, i suspect they'll make a good fist of it too, AT has largely languished functiuonality wise, I reckon the forums will be the headache they dont want or need

Haymarket have largely got away with some of the content on here not tainting them, a massive US brand allowing the homophobic, racist etc issues we have on here? Not on your nelly
So the forum dies then and all the masses of information that's contained within it will be gone. It'd be a shame but things couldn't carry on as they were.

MYOB

2,199 posts

74 months

Tuesday 4th December
quotequote all
Obviously Haymarket doesn't believe the PH "model" is not working for them. Whatever happens, carguru will shake the apple tree to spice things up in terms of generating revenue.

I for one don't believe the forum will benefit the users like us and it will become more focused for the dealers as a tool to raise revenue, ie, be more commercialised.

Keyser Soze

17,951 posts

127 months

Tuesday 4th December
quotequote all
Funk said:
So the forum dies then and all the masses of information that's contained within it will be gone. It'd be a shame but things couldn't carry on as they were.
I'm only guessing but I think everyone is getting excited at HM going (not incorrect) but it might be a bit like Turkeys voting for Xmas

I am 99% sure the money has been paid for the classifieds and the dealer information etc, the forums might sound like a good idea but once they scratch the surface they'll see they are a nightmare to manage

Maybe PH will be classifieds and articles with the ability to comment on articles etc, I can see a lot more FB involvement even then, why would you spend developing or maintaining a platform when better more functional ones exist already and you can just plug them in to the site to allow article commenting

sorrel

154 posts

74 months

Tuesday 4th December
quotequote all
https://blog.cargurus.com/category/uk

A taste of what's to come.....

Beefmeister

14,940 posts

166 months

Tuesday 4th December
quotequote all
Can't see the forums lasting very long tbh. CarGurus have bought the classifieds to take on AT, that's obvious, when they see the ROI that the forums (don't) provide i've no doubt that they'll just kill it off.

PixelpeepS3

5,431 posts

78 months

Tuesday 4th December
quotequote all
Does this mean my lifetime ban from NP&E for a few inappropriate comments (but far worse allowed to remain) in the McCanns thread 3 years ago could be finally lifted?

SpunkyM

234 posts

180 months

Tuesday 4th December
quotequote all
elanfan said:
I just hope the forums don’t become littered with adverts from various dealers.
...oh you aint seen nothing yet! This will be a priority for sure. They will either monetise the forum or bin it. One or the other.

MYOB

2,199 posts

74 months

Tuesday 4th December
quotequote all
sorrel said:
https://blog.cargurus.com/category/uk

A taste of what's to come.....
I suspect the social element of the forum will disappear and will be focused solely on cars only.

Might have to join mumsnet.

funkyrobot

16,327 posts

164 months

Tuesday 4th December
quotequote all
WinstonWolf said:
Bye bye forums wavey
Indeed.

It'll be turned into some bastardised version of AT where the main priority is selling vehicles. If the forums continue, they'll be used by dealers peddling their stock. Nothing else.

Good luck with the classifieds though. They are not easy to use. hehe

Oh yes, Haymarket can fk right off. I've had the 'pleasure' of working with them. Their attitude to work is the same as the attitude towards these forums. Never have I known such a self righteous bunch of losers so proud of the fact they travel up from 'Landan'.

geeks

3,730 posts

75 months

Tuesday 4th December
quotequote all
PixelpeepS3 said:
Does this mean my lifetime ban from NP&E for a few inappropriate comments (but far worse allowed to remain) in the McCanns thread 3 years ago could be finally lifted?
You aren't missing much hehe

Exige77

2,995 posts

127 months

Tuesday 4th December
quotequote all
twing said:
This from CarGurus....
Today it was announced that CarGurus, Inc. has agreed to buy the motoring website, PistonHeads, from Haymarket Media Group. The acquisition is another step in our plans to accelerate growth and expand our consumer audience in the UK.
PistonHeads has built one of the UK’s most trusted and influential digital motoring brands, and we see it as a perfect fit with our own customer-centric model and pioneering ethos. We look forward to applying our technology expertise to unleash the full potential of the PistonHeads platform, while staying true to what makes the brand so special to millions of motoring enthusiasts and shoppers in the UK.
You might wonder what that means for you, our customers. Make no mistake that CarGurus remains deeply committed to investing in our platform to keep dealers ahead of the curve. Aligning the CarGurus and PistonHeads brands enables us to accelerate our audience growth, and continue to innovate our transparent marketplace. For our UK dealers, this combination will help you connect with a larger audience of car buyers at an attractive ROI.
Following completion of the acquisition, we intend to operate PistonHeads as an independent brand, maintaining the site’s popular community and content, while applying CarGurus’ technology to enhance the site experience for PistonHeads users. The acquisition is expected to close in early 2019, but I am thrilled to share this news with you today and look forward to sharing further updates as soon as I can. In the meantime, I encourage you to read our latest blog, or get in touch on the number below.
Will paragraphing be banned after the take over ?