Car brand loyalty

Author
Discussion

1Rb

214 posts

93 months

Thursday 17th January
quotequote all
Over the past 13 years:
1 Citroen
1 Peugeot
2 Vauxhalls
1 Ford
3 Audis
3 Mazdas
2 BMWs
1Mini
1 Vw
1 Seat

Not really any demonstrable loyalty nor any deep seated sentiment towards any apart from the Vauxhalls which stood out as the least appealing.

RobDickinson

24,850 posts

192 months

Thursday 17th January
quotequote all
1 nissan
2 ford
2 mazda
1 suzuki
1 subaru
1 mitsubishi

No real loyalty to any brand, I dont particularly like Mitsubishi as a brand but drive one now, out of all (above) I am more partial to Mazda in design and aesthetics but cant see me buying another for a long time

GT03ROB

6,939 posts

159 months

Thursday 17th January
quotequote all
1 Vauxhall
1 Ford
1 Audi
1 Mercedes
1 Range Rover
2 VW
2 Lotus
3 Porsche

Riley Blue

14,190 posts

164 months

Thursday 17th January
quotequote all
2 x Austin
1 x Morris
3 x Riley
8 x Volkswagen
1 x Fiat
1 x Mazda
1 x SEAT
1 x Mercedes
1 x Ford
3 x Audi

ajprice

15,663 posts

134 months

Thursday 17th January
quotequote all
2x Skoda
2x Smart
1x Citroen

Both 'VW' Skodas so 80% German.
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NadiR

1,070 posts

85 months

Thursday 17th January
quotequote all
1 Suzuki Swift Sport (my current and only car I've owned)
1 Gilera Runner ST125
1 Piaggio Typhoon (still own)
1 Aprilia RS125 2 stroke (still own)

75% Italian, 25% Japanese.

Which sounds about right as I do have a bias towards Italian and Japanese metal, though I'm also a fan of ancient BMW's and Saab.

Will be interesting to see what I go for next.

Xaero

3,727 posts

153 months

Thursday 17th January
quotequote all
2 Citroens
2 Peugeots
4 Toyotas
3 Hondas
2 BMWs
1 Volvo
1 Mazda

Or in Countries of manufacturer:
8 Japan
4 France
2 Germany
1 Sweden

So I seem to be biased towards Japanese manufacturers, which is probably fair. I actively avoid Vauxhall, and test drove a few VAG cars but always seem disappointed with how they drive.

itsallyellow

3,477 posts

158 months

Thursday 17th January
quotequote all
This thread has made me realise I own way to many cars! Also that I clearly have a thing for British cars.

Current garage is
TVR Cerbera x2
TVR Tuscan Challenge Car
Ford Escort Mexico
Land Rover defender
Land Rover Bowler
Range Rover P38 x2
Range Rover L322
Aston Martin DB9
BMW Z4

So yet again the green oval has the highest percentage!

Mike

PomBstard

3,262 posts

180 months

Thursday 17th January
quotequote all
I think I’ve got them all...

6 Subaru
4 Ford
3 Vauxhall
2 Peugeot
2 Mazda
2 VW
Talbot
Audi
Citroen
Renault
Datsun
Fiat
Volvo
Porsche

22% Subaru. Something strangely satisfying about owning a Subaru, and I’ll probably have another Mazda someday - living over here I’ve come to appreciate Japanese cars.

cerb4.5lee

10,784 posts

118 months

Thursday 17th January
quotequote all
7 BMW
6 Ford
1 Audi
1 Mercedes
1 MINI
1 Nissan
1 Rover
1 Skoda
1 TVR

BMW and Ford stand out for me.

DannyScene

5,118 posts

93 months

Thursday 17th January
quotequote all
3 Toyotas (All celicas, 2 vvti, 1 Tsport)
1 Mazda (MK1 mx5)

Balmoral

31,466 posts

186 months

Thursday 17th January
quotequote all
Most folks seem to have had allsorts and are showing no or very little loyalty.

Back in the day brand loyalty was very strong, almost football club tribal, even into the late eighties. People would talk about being a Ford man or a Vauxhall man and that's what they'd stick to for a lifetime. Car manufacturers/dealers would offer salesmans incentives for what was known as conquest sales, such was the difficulty getting someone to change if they'd managed to at least get as far as a rival showroom.

Edited by Balmoral on Thursday 17th January 09:11

GravelBen

13,572 posts

168 months

Thursday 17th January
quotequote all
4x Subaru (current Legacy GTB I've had for 10 years and done 115k km with)
2x Mazda
1x Nissan (well 2x really, but the second is only a parts vehicle so it doesn't count)

So thats 57% Subaru by numbers - but about 99.9% Subaru by time as the Mazdas were both MX5s run as toys alongside practical Subarus, and the Nissan is a Terrano for offroad stuff alongside the GTB. I think there have only been a couple of weeks in my whole car ownership history that I've been without a Subaru.

Maybe I should try something different but I never find anything that suits my wants/needs better and I like them, so if it ain't broke...

Having said that, pairing the Terrano with another MX5 or similar light/fun thing would cover a wider range of talents and probably make more sense than having two relatively large and thirsty vehicles. So that might be the next change.

Edited by GravelBen on Thursday 17th January 09:25

Tim bo

1,301 posts

78 months

Thursday 17th January
quotequote all
1 Mercedes (current)
1 Porsche
1 VW
1 Saab
1 Audi
6 BMWs (1 of them a MINI)

55% BMW

91% German
9% Swedish

Only loyalty is toward German manufacturers

Alfa1750

4 posts

1 month

Thursday 17th January
quotequote all
Ford
VW
Lotus
Mercedes
Renault
VW
Alfa Romeo Still own
Mercedes
Mercedes
Mercedes
Smart
Mini Still own
Smart Still own
Mini Still own


Dannbodge

1,569 posts

59 months

Thursday 17th January
quotequote all
3 x Vauxhalls
2 x BMWs
1x Ford

Next car will be VW or Seat.as that's what I fancy. The new BMWs do nothing for me, they are all pig ugly and pretty dull


Hammerhead

2,289 posts

192 months

Thursday 17th January
quotequote all
1 MG
1 Volvo
1 Mercedes
1 DS (current)
3 Jags
4 Porsche
4 BMW

So 26.7% to BMW and Porsche, each. Most overall satisfaction though, goes to the Jags followed by Porsche and DS. Brand least likely to get another of: BMW.

Alex

9,586 posts

222 months

Thursday 17th January
quotequote all
8 Alfa Romeo
5 Fiat
2 Morris
2 Subaru
2 Honda
2 Volkswagen
1 Toyota
1 Suzuki
1 Ford
1 TVR
1 Jeep
1 Kia

So 30% Alfa, 48% all Fiat Group (or 52% if you include the Jeep!)

22% Japanese

sparkyhx

3,089 posts

142 months

Thursday 17th January
quotequote all
soxboy said:
Jerry Can said:
63 cars owned in 28 years,

1 Austin
2 Citroens
3 Peugeots ( 1 still own)
5 Rovers
3 MG's
26 BMW
1 Ford
1 Mercedes
8 Audis
13 Nissans

42% BMW, although I haven't driven one for 9 years...
I bet if the question was 'had for more than 3 months' that list might be whittled down quite a bit!
Bl**dy hell that's a impressive tally, 38 years and 10 daily driver cars. if you exclude the past 15 years where I have owned a fun car as well.

Cheib

15,643 posts

113 months

Thursday 17th January
quotequote all
1 x Mazda
2 x VW -
1 x Vauxhall
6 x BMW
2 x Audi
5 x Porsche (all currenttly owned.....)