Car brand loyalty

Car brand loyalty

Author
Discussion

1Rb

224 posts

105 months

Thursday 17th January 2019
quotequote all
Over the past 13 years:
1 Citroen
1 Peugeot
2 Vauxhalls
1 Ford
3 Audis
3 Mazdas
2 BMWs
1Mini
1 Vw
1 Seat

Not really any demonstrable loyalty nor any deep seated sentiment towards any apart from the Vauxhalls which stood out as the least appealing.

RobDickinson

28,767 posts

204 months

Thursday 17th January 2019
quotequote all
1 nissan
2 ford
2 mazda
1 suzuki
1 subaru
1 mitsubishi

No real loyalty to any brand, I dont particularly like Mitsubishi as a brand but drive one now, out of all (above) I am more partial to Mazda in design and aesthetics but cant see me buying another for a long time

GT03ROB

8,381 posts

171 months

Thursday 17th January 2019
quotequote all
1 Vauxhall
1 Ford
1 Audi
1 Mercedes
1 Range Rover
2 VW
2 Lotus
3 Porsche

Riley Blue

15,816 posts

176 months

Thursday 17th January 2019
quotequote all
2 x Austin
1 x Morris
3 x Riley
8 x Volkswagen
1 x Fiat
1 x Mazda
1 x SEAT
1 x Mercedes
1 x Ford
3 x Audi

ajprice

16,994 posts

146 months

Thursday 17th January 2019
quotequote all
2x Skoda
2x Smart
1x Citroen

Both 'VW' Skodas so 80% German.

NadiR

1,071 posts

97 months

Thursday 17th January 2019
quotequote all
1 Suzuki Swift Sport (my current and only car I've owned)
1 Gilera Runner ST125
1 Piaggio Typhoon (still own)
1 Aprilia RS125 2 stroke (still own)

75% Italian, 25% Japanese.

Which sounds about right as I do have a bias towards Italian and Japanese metal, though I'm also a fan of ancient BMW's and Saab.

Will be interesting to see what I go for next.

Xaero

3,884 posts

165 months

Thursday 17th January 2019
quotequote all
2 Citroens
2 Peugeots
4 Toyotas
3 Hondas
2 BMWs
1 Volvo
1 Mazda

Or in Countries of manufacturer:
8 Japan
4 France
2 Germany
1 Sweden

So I seem to be biased towards Japanese manufacturers, which is probably fair. I actively avoid Vauxhall, and test drove a few VAG cars but always seem disappointed with how they drive.

itsallyellow

3,534 posts

170 months

Thursday 17th January 2019
quotequote all
This thread has made me realise I own way to many cars! Also that I clearly have a thing for British cars.

Current garage is
TVR Cerbera x2
TVR Tuscan Challenge Car
Ford Escort Mexico
Land Rover defender
Land Rover Bowler
Range Rover P38 x2
Range Rover L322
Aston Martin DB9
BMW Z4

So yet again the green oval has the highest percentage!

Mike

PomBstard

3,646 posts

192 months

Thursday 17th January 2019
quotequote all
I think I’ve got them all...

6 Subaru
4 Ford
3 Vauxhall
2 Peugeot
2 Mazda
2 VW
Talbot
Audi
Citroen
Renault
Datsun
Fiat
Volvo
Porsche

22% Subaru. Something strangely satisfying about owning a Subaru, and I’ll probably have another Mazda someday - living over here I’ve come to appreciate Japanese cars.

cerb4.5lee

13,689 posts

130 months

Thursday 17th January 2019
quotequote all
7 BMW
6 Ford
1 Audi
1 Mercedes
1 MINI
1 Nissan
1 Rover
1 Skoda
1 TVR

BMW and Ford stand out for me.

DannyScene

5,449 posts

105 months

Thursday 17th January 2019
quotequote all
3 Toyotas (All celicas, 2 vvti, 1 Tsport)
1 Mazda (MK1 mx5)

Balmoral

32,183 posts

198 months

Thursday 17th January 2019
quotequote all
Most folks seem to have had allsorts and are showing no or very little loyalty.

Back in the day brand loyalty was very strong, almost football club tribal, even into the late eighties. People would talk about being a Ford man or a Vauxhall man and that's what they'd stick to for a lifetime. Car manufacturers/dealers would offer salesmans incentives for what was known as conquest sales, such was the difficulty getting someone to change if they'd managed to at least get as far as a rival showroom.

Edited by Balmoral on Thursday 17th January 09:11

GravelBen

13,948 posts

180 months

Thursday 17th January 2019
quotequote all
4x Subaru (current Legacy GTB I've had for 10 years and done 115k km with)
2x Mazda
1x Nissan (well 2x really, but the second is only a parts vehicle so it doesn't count)

So thats 57% Subaru by numbers - but about 99.9% Subaru by time as the Mazdas were both MX5s run as toys alongside practical Subarus, and the Nissan is a Terrano for offroad stuff alongside the GTB. I think there have only been a couple of weeks in my whole car ownership history that I've been without a Subaru.

Maybe I should try something different but I never find anything that suits my wants/needs better and I like them, so if it ain't broke...

Having said that, pairing the Terrano with another MX5 or similar light/fun thing would cover a wider range of talents and probably make more sense than having two relatively large and thirsty vehicles. So that might be the next change.

Edited by GravelBen on Thursday 17th January 09:25

Tim bo

1,539 posts

90 months

Thursday 17th January 2019
quotequote all
1 Mercedes (current)
1 Porsche
1 VW
1 Saab
1 Audi
6 BMWs (1 of them a MINI)

55% BMW

91% German
9% Swedish

Only loyalty is toward German manufacturers

Alfa1750

15 posts

13 months

Thursday 17th January 2019
quotequote all
Ford
VW
Lotus
Mercedes
Renault
VW
Alfa Romeo Still own
Mercedes
Mercedes
Mercedes
Smart
Mini Still own
Smart Still own
Mini Still own


Dannbodge

1,700 posts

71 months

Thursday 17th January 2019
quotequote all
3 x Vauxhalls
2 x BMWs
1x Ford

Next car will be VW or Seat.as that's what I fancy. The new BMWs do nothing for me, they are all pig ugly and pretty dull


Hammerhead

2,378 posts

204 months

Thursday 17th January 2019
quotequote all
1 MG
1 Volvo
1 Mercedes
1 DS (current)
3 Jags
4 Porsche
4 BMW

So 26.7% to BMW and Porsche, each. Most overall satisfaction though, goes to the Jags followed by Porsche and DS. Brand least likely to get another of: BMW.

Alex

9,944 posts

234 months

Thursday 17th January 2019
quotequote all
8 Alfa Romeo
5 Fiat
2 Morris
2 Subaru
2 Honda
2 Volkswagen
1 Toyota
1 Suzuki
1 Ford
1 TVR
1 Jeep
1 Kia

So 30% Alfa, 48% all Fiat Group (or 52% if you include the Jeep!)

22% Japanese

sparkyhx

3,292 posts

154 months

Thursday 17th January 2019
quotequote all
soxboy said:
Jerry Can said:
63 cars owned in 28 years,

1 Austin
2 Citroens
3 Peugeots ( 1 still own)
5 Rovers
3 MG's
26 BMW
1 Ford
1 Mercedes
8 Audis
13 Nissans

42% BMW, although I haven't driven one for 9 years...
I bet if the question was 'had for more than 3 months' that list might be whittled down quite a bit!
Bl**dy hell that's a impressive tally, 38 years and 10 daily driver cars. if you exclude the past 15 years where I have owned a fun car as well.

Cheib

17,763 posts

125 months

Thursday 17th January 2019
quotequote all
1 x Mazda
2 x VW -
1 x Vauxhall
6 x BMW
2 x Audi
5 x Porsche (all currenttly owned.....)