Car brand loyalty

Author
Discussion

ajprice

15,630 posts

134 months

Friday 18th January
quotequote all
My dad is Ford loyal. Of the 9 cars I can remember him having, 8 of them are Ford. The one other car was a Hillman Avenger estate. Vauxhalls are a swearword, especially Viva.

Jim on the hill

3,593 posts

128 months

Friday 18th January
quotequote all
2 Peugeot
2 Mitsubishi
2 Nissan
1 Vauxhall
1 BMW Mini
1 Honda
1 Subaru
1 Fiat (Camper van)

Next one will probably be a Subaru which would be the first time I've ever bought 2 in a row from the same manufacturer, loyal to Japan

18% Peugeot, Nissan and Mitsubishi
63% Japanese

Edited by Jim on the hill on Friday 18th January 08:04

AC43

6,573 posts

146 months

Friday 18th January
quotequote all
I tend to find something I like and mine that seam for a while. Merc's have won for the last 16 years. In fact the winning format (for the last 13 years anyway) has been a Merc V8 Estate.

4 X Mercs (2 x C43's and 2 x E500's)
4 x Alfa's (Sud, Sprint, 33, Spider)
3 x Mini's (well 2 x Minis's and 1 x Mini-based kit car)
2 x Nissans (both S14's one standard one modded)
1 x Fiat (128 3P bought as a stop gap)

I'm not counting company cars as where I had no choice in the matter.

w1bbles

291 posts

74 months

Friday 18th January
quotequote all
16 cars

37.5% Land Rover
100% reliability shocker - can't help myself

Cylon2007

51 posts

16 months

Friday 18th January
quotequote all
Hillman Imp x 2
Fiat Miafiori x 2
Dolomite 1850HL
Cavalier 1.6l
Citroen BX 16TZS
Mitsubishi Charisma 1.6GLX
Citroen BX 14TGE
Passat 1.8T 20v
Passat 1.9TDI 4Motion
Honda Civic 2.2iCTDI SPort
Passat 2.0TDI 140 DSG
Passat 2.0l SE
Passat 1.9TDI Sport
Passat 2.0TDI 140 Sport Estate
Passat 1.9TDI SE Estate
Golf TSI 1.4 SE
MX5 Mk2.5 1.8
MX5 Mk4 2.0 Recaro Sport


So mainly VW 8 out of 20 cars
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Alex

9,586 posts

222 months

Friday 18th January
quotequote all
AndrewCrown said:
Very interesting topic OP..

And some very interesting data from all posts

My frequency below over 33 cars

  • Teens & early 20s: Ford & Leyland/ BMC... Escorts, Cortinas, Triumphs, MG, Jaguar, Ascona, Renault etc... short lived and do'er uppers.
  • Early 20s & Early 30s: Company Cars,... Toyota, Saab, Alfa, first BMW
  • Mid 30s to now: Cars I really wanted: Mercedes, BMW, Land Rover, Jeep, Maserati... oddball projects VW Kombi...




Late addition forgot I had an inherited BMW in barn... so BMW = 5

Edited by AndrewCrown on Friday 18th January 00:33
Now do a bar chart showing the total for this thread. smile

Balmoral

31,462 posts

186 months

Friday 18th January
quotequote all
2xChevrons said:
Stuff
Great analysis of the BL/AR dealer network.

I sold AR in the early eighties and there were at least a dozen AR dealers within a few miles of each other, some were large whilst others were no more than corner shops. Customers would spend a day driving around to get the best price and would usually end up back at their 'loyalty' outlet who would then reluctantly take the order without any margin and quite often at a loss.

Deep Thought

22,764 posts

135 months

Friday 18th January
quotequote all
Balmoral said:
2xChevrons said:
Stuff
Great analysis of the BL/AR dealer network.

I sold AR in the early eighties and there were at least a dozen AR dealers within a few miles of each other, some were large whilst others were no more than corner shops. Customers would spend a day driving around to get the best price and would usually end up back at their 'loyalty' outlet who would then reluctantly take the order without any margin and quite often at a loss.
+1

It was a good read and a good insight.

I sold Ar in 88/89 and we'd another AR dealer literally 300 yards down the road. After i left they held on to the Rover dealership right to the very end then went multi franchise with Skoda and KIA. I think they were offered the Chinese MG dealership but declined it. They just converted their established customer base to Skoda and KIA.

otolith

36,607 posts

142 months

Friday 18th January
quotequote all
More BL cars than any other brand, all owned in my first few years of driving. This does not represent brand loyalty, that's what most of Bangerland was when I was a kid!

4 BL
3 Peugeot (one of them for less than 24 hours)
1 Honda
1 Citroen
2 Mazda
1 Subaru
1 Lotus
1 Nissan
1 Saab
1 BMW
1 Mercedes


SaggyOstrich

259 posts

13 months

Friday 18th January
quotequote all
DIW35 said:
1 Ford
1 Rover
1 Vauxhall
1 Peugeot
1 Seat
1 Porsche
2 Fiat
2 Audi
3 Lamborghini

No real brand loyalty.
That escalated so quickly, wasn't expecting to see 3 x Lambo's on the end there! laugh

GravelBen

13,566 posts

168 months

Friday 18th January
quotequote all
SaggyOstrich said:
That escalated so quickly, wasn't expecting to see 3 x Lambo's on the end there! laugh
Well there were 2 Fiats before that, which is practically the same right?

GravelBen

13,566 posts

168 months

Friday 18th January
quotequote all
Tony Starks said:
Aussie and NZ still have that level of loyalty. Guy at work thinks Holdens trump everything and gets aggressive when anyone bags them. Even though his ex-police Commodore is always broken, its apparently still better than Aussie and Euro Fords.
I've had some entertaining reactions from answering the tribal 'Ford or Holden?' question with 'Subaru'.

hehe

Harji

1,820 posts

99 months

Friday 18th January
quotequote all
Not all the cars I've had but..

Mazda 2
SAAB 2
BMW 2

Of those, I am a SAAB fan, and always have liked Mazda or daring to be different, the RX-8 being a car I have owned. My wife drives a Cx-3 currently. On the horizon, I am hoping Mazda bring out the RX-9.

Fattyfat

3,164 posts

134 months

Friday 18th January
quotequote all
1 Audi, an A4 Cabrio
1 Austin, an A35
1 BMW, a 3 series coupe
1 Landrover, a Discovery 3
1 Lexus, a LS400
1 MG, a MGF
2 Alfa Romeos, a 156 and a 166
2 Saabs, both 9-5s
2 Renault, couple of Clios
2 Vauxhalls, a Corsa and a Vectra
3 Mercedes, a C-Class, SLK and a E-Class
4 Volvo, couple of 850 T5s, a C70 and a 460
4 Peugeot. A 106, 306 and a couple 406s
4 Mazda. 1 626 and 3 MX-5
4 Toyota. 2 Rav4s, a MR2 and a Yaris
5 Ford. 4 Fiestas and 1 Mondeo
7 VW. 2 Polos, 3 Golfs and 2 Passats.

Think that's them all. I'm actually very fond of Merc Sprinters, have driven dozens of them in various jobs and probably clocked up half a million miles or more in them. Never owned one though.

Paule2359

15 posts

18 months

Friday 18th January
quotequote all
5 x Ford's
4 x BMW
2 x mg tf
1 x Saab
1 x commer/ BMC van

The other half
3 x Citroen
1 x Fiat

The longest owned e 46 bmw, 11 years
The shortest owned, one of the tf's 6 weeks.
The van was driven home 10 miles and never driven again by me as I could get it to start again.

CrippsCorner

1,779 posts

119 months

Friday 18th January
quotequote all
33% Renault!

Then everything else just one a piece...

Vauxhall
Honda
Peugeot
Fiat
Subaru
Mini


AndrewCrown

894 posts

52 months

Friday 18th January
quotequote all
Alex said:
Now do a bar chart showing the total for this thread. smile
I’m such a nerd I was doing that...results later

lordf

344 posts

105 months

Friday 18th January
quotequote all
4 MINI's
3 Alfas
1 Subaru

Mercury00

3,432 posts

94 months

Friday 18th January
quotequote all
3x Suzukis
3x Toyotas
3x Fords
2x VWs
1x Honda
1x Renault

I used to like Toyotas best, but their quality has gone down in the past ten years. I quite like Suzukis now, but the dealers are appalling.

poing

8,302 posts

138 months

Friday 18th January
quotequote all
6 Ford
3 Nissan
2 Mazda
2 Renault
2 Hyundai
1 Audi

Slight preference for Ford but with the exception of the Audi I'd happily own any of them again regardless of brand. The badge has never been a thing I've really thought much about.