RE: Ford Mustang Mach-E | Ridden

RE: Ford Mustang Mach-E | Ridden

Friday 14th February

Ford Mustang Mach-E | Ridden

The prototype big Mach has arrived in Europe. PH samples the 'Mustang' EV from the passenger seat...



Would PH have gone along for a passenger ride in Ford's new all-electric SUV if it wasn't emblazoned with the iconic galloping pony logo we've come to know and love? Honestly? Probably not. But that's exactly why the Blue Oval has made the somewhat contentious decision to tie the Mustang's name, styling and heritage to this model; in order to attract a wider audience than it might have otherwise drawn.

So far it seems to be working. At its Go Electric event, which kicked off in London last night, the manufacturer claimed that one European dealer has already received 40 pre-orders, all from customers new to Ford. Customers who are also on average a decade younger than the marque's traditional clientele. Once prospective buyers hear that the brand reckons its entire electrified range - set to include 18 models by the end of next year - will save them a total of €30m in fuel bills continent-wide, that trend is likely to accelerate.

And the Mach E will be leading Ford's charge to meet them. It'll offer a choice of rear- or all-wheel drive, standard or extended-range batteries, and up to 370 miles of range. Single-motor, rear-wheel-driven cars with 258hp or 290hp and twin-motor all-wheel-drive models with 258hp or 337hp will be joined in 2021 by higher performing GT badged variants with up to 465hp. All iterations will come ready for "full hands-free driving" just as soon as regulations allow.


Which is convenient, seeing as our experience of the electric SUV is very much of the hands-off variety. A passenger ride through central London would not perhaps be our first choice scenario in which to glean an impression, but there you go.

The first thing that strikes you about the Mach E is, of course, its styling. A smattering of familiar Mustang design cues are present, from the headlights to the haunches, but it never really feels like enough to convince you of any genuine genetic relationship. If the exterior raises questions around the car's paternity, then, the cabin has you registering for an appearance on Jeremy Kyle. Aside from the 'Ground Speed' script on the fully-digital dash, meaningful traces of the sports coupe are virtually non-existent, the entire experience instead dominated by the 15.5-inch Tesla-style display.

Whether any of that will matter to the average buyer remains to be seen although, even in a city swamped with supercars, it certainly wasn't enough to render the Mach E uninteresting to passersby. Pedestrians unashamedly craned their necks and cabbies grabbed their phones from their dash-top holders to snatch hasty snaps. It certainly stands out.

While all Mach E production will take place in Mexico for now, cars destined for European shores will be treated to a different set-up than their North American counterparts. Built to a specially calibrated spec, a laundry list of modifications including re-tuned shocks, sway bars and bump stops and different tyres ought to see the model make a better impression on our roads.


On the streets of the capital - and the 100m sprint and slalom course Ford laid out in a car park - the impression was of a relatively nimble machine. This aligns with Ford's stated desire to make the Mach E look and feel a class smaller than it actually is, its 4.7-metre length and 1.6-metre height are certainly well disguised, although hiding up to 2,200kg of kerb weight may have been a harder trick to pull off.

That said, even the standard Mach E is claimed to have been designed to offer a sportier feel than the base variants of Ford's other models - without compromising too much on comfort, of course. Couple that with the sort of instant acceleration which even after years of Ludicrous Mode drag race videos still manages to come as a surprise, and the SUV does feel to manage to go some way to delivering on its sporting brief.

For a good many years now, Ford has managed to imbue even its cooking models with a dynamic driving experience many rivals struggled to match. If it can pull off the same trick with its debut EV, for a reasonable price, and while offering a decent enough range not to be overly reliant on a still-underdeveloped charging network, then the Mach E may well be the company's most significant Mustang to date.





Author
Discussion

tim milne

Original Poster:

306 posts

191 months

Friday 14th February
quotequote all
"Once prospective buyers hear that the brand reckons its entire electrified range - set to include 18 models by the end of next year - will save them a total of €30m in fuel bills continent-wide, that trend is likely to accelerate."

Except that once EV sales start to really take hold and Governments begin to lose revenue from fuel taxes, they'll inevitably look at ways of taxing electric vehicles and those savings could evaporate. Now, if this tax is applied via mechanisms like road pricing or if they choose to escalate fuel taxes to help keep incentives in place, that might still make EVs relatively cheap to run compared to ICE vehicles, but the current (pardon the pun) arithmetic won't last.

coop252

5 posts

8 months

Friday 14th February
quotequote all
That looks better than I thought it would...

Dave Hedgehog

12,906 posts

162 months

Friday 14th February
quotequote all
tim milne said:
Except that once EV sales start to really take hold and Governments begin to lose revenue from fuel taxes, they'll inevitably look at ways of taxing electric vehicles and those savings could evaporate. Now, if this tax is applied via mechanisms like road pricing or if they choose to escalate fuel taxes to help keep incentives in place, that might still make EVs relatively cheap to run compared to ICE vehicles, but the current (pardon the pun) arithmetic won't last.
At best road pricing will be applied evenly to all cars, no government is going to put a barrier in the way of EV transition or turn down extra revenue, fossil cars are going to pay double bubble tax. More realistically fuel duties will go up and EVs will at least for the start with get a discount on road pricing over fossil cars to further encourage transition. Expect tax parity for road pricing to occur when EVs hit 50% of new car sales

I would say their is a 60% chance fuel duty will go up in the next budget

Very interested in the GT version of the Mach E




Dr Interceptor

5,976 posts

154 months

Friday 14th February
quotequote all
I actually quite that, and I currently run a Mustang GT as a daily.

There aren't many times I'd ever need more than 300 miles of range in a day.

S3Swiss

232 posts

192 months

Friday 14th February
quotequote all
if it is a UK model, you'd hope they will call the anti-roll bars the correct name and not 'sway bars' wink Seems a shame to use the Mustang name for this when it looks like an e-SUV - why not keep with Kuga?

SeeFive

8,015 posts

191 months

Friday 14th February
quotequote all
Thought they would have given it a bit of a shine up and remove that awful matt grime before giving it to the masses to stare at.


Gameface

13,773 posts

35 months

Friday 14th February
quotequote all
Piece of st.


Baileyk

86 posts

22 months

Friday 14th February
quotequote all
So the outside doesn't look like a mustang - it looks like an SUV, the interior doesn't look like the interior of a mustang - looks like the interior of an SUV.

I know lets call it a mustang! Really Ford!

RacerMike

2,764 posts

169 months

Friday 14th February
quotequote all
Baileyk said:
So the outside doesn't look like a mustang - it looks like an SUV, the interior doesn't look like the interior of a mustang - looks like the interior of an SUV.

I know lets call it a mustang! Really Ford!
It's called marketing. And by all accounts it's marketing that's working, as far more people are talking about it than if it had been called a Cougar or a Granada or something else.

abzmike

2,920 posts

64 months

Friday 14th February
quotequote all
Gameface said:
Piece of st.
Trolling or opinion informed by facts?

Demonix

119 posts

170 months

Friday 14th February
quotequote all
Euuuuuuuuurgh that is gopping, bd love child of Kuga and Tesla, absolutely minging, Only stang worth having is the 5.0v8 rather than that awful monstrosity FWIW!

Dave Hedgehog

12,906 posts

162 months

Friday 14th February
quotequote all
RacerMike said:
Baileyk said:
So the outside doesn't look like a mustang - it looks like an SUV, the interior doesn't look like the interior of a mustang - looks like the interior of an SUV.

I know lets call it a mustang! Really Ford!
It's called marketing. And by all accounts it's marketing that's working, as far more people are talking about it than if it had been called a Cougar or a Granada or something else.
In my mind it shows ford's commitment to the Mach-E and EV platform. Mustang must be Fords most well known global car model and to commit it to a new EV SUV implies this is a big project for them

J4CKO

31,647 posts

158 months

Friday 14th February
quotequote all
I dont mind it, dont like the grille, reminded me of something from that angle,






manracer

1,227 posts

55 months

Friday 14th February
quotequote all
The negative comments on here really do make me chuckle.

RacerMike

2,764 posts

169 months

Friday 14th February
quotequote all
Demonix said:
Euuuuuuuuurgh that is gopping, bd love child of Kuga and Tesla, absolutely minging, Only stang worth having is the 5.0v8 rather than that awful monstrosity FWIW!
You're only really saying that because it's an EV though aren't you!

big_rob_sydney

2,626 posts

152 months

Friday 14th February
quotequote all
RacerMike said:
Baileyk said:
So the outside doesn't look like a mustang - it looks like an SUV, the interior doesn't look like the interior of a mustang - looks like the interior of an SUV.

I know lets call it a mustang! Really Ford!
It's called marketing. And by all accounts it's marketing that's working, as far more people are talking about it than if it had been called a Cougar or a Granada or something else.
By that logic, I'm going to graft a Lambo emblem to my balls and see how I go pulling at the local...

Should work, no?

Jon_S_Rally

855 posts

46 months

Friday 14th February
quotequote all
RacerMike said:
It's called marketing. And by all accounts it's marketing that's working, as far more people are talking about it than if it had been called a Cougar or a Granada or something else.
Granada! That would have been a brilliant name for it. Ford should bring back more of those retro tags. We need another Cortina laugh

I'm not a fan of the styling of this personally. Something about it just doesn't quite work for me, but I can't put my finger on it.

ballans

134 posts

63 months

Friday 14th February
quotequote all
I really like it and if it’s a genuine 300+ mile range it will be on my shopping list. I do 40k miles a year so long range is important.
Anyone know the price? Hopefully nearer Hyundai/Kia than Tesla/iPace money.

tiredoldm3

11 posts

93 months

Friday 14th February
quotequote all
Can someone repost that picture of all current SUV painted white proving that they all look identical. Can add this abomination to the list. That black gloss wheel arch trim is truely horrid.

TdM-GTV

117 posts

175 months

Friday 14th February
quotequote all
I think it looks like a nice piece of kit. I'm not really one for EVs for myself but as an EV it's rather a nice one.