RE: Ford Mustang Mach-E | Ridden

RE: Ford Mustang Mach-E | Ridden

Author
Discussion

Terminator X

8,970 posts

158 months

Thursday 20th February
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Car industry in for a hard time imho, where is the demand for these EV's vs manufacturers being forced to build them due to CO2 Regs. Company car drivers will no doubt embrace the zero or low BIK for the next few years only to be fked over if EV's ever tip over to being popular. Range still an issue^ slow charge time and seemingly no where to charge the fkers another one. Next 15 years set to be very uncomfortable for the industry imho.

TX.

^unless miraculous battery improvements occur as has been touted for 10 years or so ...

unsprung

4,477 posts

78 months

Thursday 20th February
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Terminator X said:
where is the demand for these EV's vs manufacturers being forced to build them
Your statement applies most of all to the EU and UK, but notably less so to China and almost not at all to the US. The latter two sell more vehicles and, arguably, are more influential to the future of the personal car.

China and America are the rationale for the Mustang Mach-E. The UK and Europe are not part of the business case for this car.


Terminator X said:
Car industry in for a hard time imho,
While most of us will agree with that statement, the forces of change are more than just government mandates.

Pressures are equally strong in the form of demographic changes, shifts in social awareness, alterations to the time and location of the workplace, the rise of ride sharing and car sharing, as well as the promise of autonomous transport.

As is typical of such "plate tectonics" of society, the EU (+UK) and the US will arrive at very nearly the same destination. They will, however, apply different methods to getting there. And one will tend to prioritise the collective while the other, the individual.



R400TVR

391 posts

116 months

Saturday 22nd February
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fblm said:
All of which presupposes the ‘Stang brand is something people want to ‘buy into’. I’m not convinced it is. I don’t and the people who already love the brand probably hate EV’s. Yeah it got people on car forums talking about it but I’ve not heard a single person outside of PH even mention it once. Name aside it looks like a nice car, will be interesting to see if it can compete with the model y.
There's brand leverage, which to me makes sense if a maker uses something like racing to build an image, such as Subaru did, or a car with a similar theme to an existing model. This is so far removed from what a Mustang is that it stops making sense.

unsprung

4,477 posts

78 months

Saturday 22nd February
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R400TVR said:
This is so far removed from what a Mustang is that it stops making sense.
On the contrary, this makes eminent sense.

Porsche Macan, to give just one example, does a fine job of bringing to life the sporting values of Porsche in a segment of the market where a traditional 2+2 doesn't trade. And the Mustang Mach-E experience will work much the same.


wack

2,078 posts

160 months

Sunday 23rd February
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I'm a mustang owner , my view is it's a good looking car and with tesla dominating the performance EV market I can see why they wanted to associate it with their own performance car.

Kuga EV followed by Kuga RS or whatever they'd call it wouldn't attract the same attention.

The thing that irritates me about the way the EV is being pushed is it's the saviour of the planet when the average age of a car in the UK is 10 years.

Nobody running a 15 year old £1000 focus is suddenly finding 30k or £300 a month for an EV

370 miles range on a rolling road maybe , or possibly in california in a car with just the driver doing optimum speed for hours

In europe with heaters ,AC ,lights on etc etc it's going to be a lot less , then you're reliant on charging stations which cost a lot of money to install and maintain plus they re-sell electricity so aren't in control of the cost price in any way so can't mitigate increases by cost cutting the way a normal business could.

This example is €64 for 160 miles , how long before the big players start to ramp up the prices once they have a captive market


wack

2,078 posts

160 months

Sunday 23rd February
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A1VDY

2,143 posts

81 months

Sunday 23rd February
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wack said:
I'm a mustang owner , my view is it's a good looking car and with tesla dominating the performance EV market I can see why they wanted to associate it with their own performance car.

Kuga EV followed by Kuga RS or whatever they'd call it wouldn't attract the same attention.

The thing that irritates me about the way the EV is being pushed is it's the saviour of the planet when the average age of a car in the UK is 10 years.

Nobody running a 15 year old £1000 focus is suddenly finding 30k or £300 a month for an EV

370 miles range on a rolling road maybe , or possibly in california in a car with just the driver doing optimum speed for hours

In europe with heaters ,AC ,lights on etc etc it's going to be a lot less , then you're reliant on charging stations which cost a lot of money to install and maintain plus they re-sell electricity so aren't in control of the cost price in any way so can't mitigate increases by cost cutting the way a normal business could.

This example is €64 for 160 miles , how long before the big players start to ramp up the prices once they have a captive market

500% will be just the start.
Youre right, once the big energy companies get into this it's guaranteed prices will sky rocket.

soupdragon1

2,360 posts

51 months

Sunday 23rd February
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A1VDY said:
500% will be just the start.
Youre right, once the big energy companies get into this it's guaranteed prices will sky rocket.
Govt can easily price cap if it goes that way.

V8 Stang

3,880 posts

137 months

Sunday 23rd February
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Think i will stick with this variant of mustang smile


LuS1fer

36,162 posts

199 months

Sunday 23rd February
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BenjiS

696 posts

45 months

Sunday 23rd February
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wack said:
Nobody running a 15 year old £1000 focus is suddenly finding 30k or £300 a month for an EV
Nobody running a 15 year old £1000 focus is suddenly finding 30k or £300 a month for a new Focus or any other car for that matter.

But in 15 years time when the new ICE ban kicks in, there’ll be plenty of 15 year old Mach-Es available for the shed market.

0a

21,964 posts

148 months

Sunday 23rd February
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J4CKO said:
I dont mind it, dont like the grille, reminded me of something from that angle,





The ford is better looking.

Kolbenkopp

2,228 posts

105 months

Sunday 23rd February
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A1VDY said:
500% will be just the start. Youre right, once the big energy companies get into this it's guaranteed prices will sky rocket.
Ford is part of the Ionity consortium. Fair to assume, that just like Porsche, Audi, VW, BMW and Mercedes, they will offer discount charging (e.g. around 30 cent, German market) for a modest monthly fee.



yajeed

4,784 posts

208 months

Sunday 23rd February
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Funk said:
I suspect that a large part of the reason the Government are pushing 'smart meters' so hard is because it will allow electricity companies to detect in real time the connection of a very high kW draw device - such as an electric car would create - perhaps specifically recognising that overnight when other electricity use is normally lower.

It would then allow them to do effectively an intelligent 'reverse economy 7' and charge more for the period of time that the draw was above the normal baseline overnight read. A massive chunk of this would then go to the Government in "EV tax", replacing the large amounts of fuel tax that will inevitably be lost.

Smart meters are the only way they could do it in real time and with any intelligence.
Now there’s a thought. Not sure they’ll be that clever though (and people could buy chargers that are designed to fool it by reducing draw to the minimum needed to fully charge by the time the car is needed).

I need 4 hours or 7KW charge per day, and have around 12 to achieve it.

A1VDY

2,143 posts

81 months

Sunday 23rd February
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Jon_S_Rally said:
RacerMike said:
It's called marketing. And by all accounts it's marketing that's working, as far more people are talking about it than if it had been called a Cougar or a Granada or something else.
Granada! That would have been a brilliant name for it. Ford should bring back more of those retro tags. We need another Cortina laugh

I'm not a fan of the styling of this personally. Something about it just doesn't quite work for me, but I can't put my finger on it.
There's plenty available. Prefect, Consul, Corsair, Granada, Zephy, Zodiac ect.
Marketing ploy to try and attract the gullible by calling it Mustang.

unsprung

4,477 posts

78 months

Tuesday 25th February
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Video of the car being driven in London:

. . . . "There are no blue ovals on this car whatsoever. They're leaning very heavily into the Mustang branding."

. . . . "The Mach-E is obviously a very important car globally for Ford. It's crucial to the company's success."


video here:
https://youtu.be/1S5Y52LWKHQ