RE: Ford Mustang Mach-E | Ridden

RE: Ford Mustang Mach-E | Ridden

Author
Discussion

Motormatt

291 posts

176 months

Friday 14th February
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smartypants said:
I listened to the head of Ford Europe on the radio, no plans currently to make a BEV fiesta yet they make this. (hybrid on its way)

That screams to me they have no faith that this plan to get rid of petrol, diesel and hybrid by 2035 is going to ever happen.
I don’t think it’s lack of faith, just that the cost of the technology right now makes it difficult to make a profit in the £16-20k market the Fiesta inhabits, especially as it’s such a big volume seller for Ford. At £60k the Mach E sits at a price point where the additional build cost can more easily be absorbed and still make sense financially.

I’ve lost touch with the marketplace, no time to read the back pages of auto car anymore. Does anyone sell a full BEV for less than £20k before subsidies?

swisstoni

9,553 posts

237 months

Friday 14th February
quotequote all
Quite like it.
Fords are starting to look ok again, after a horrible run.

fblm

18,167 posts

221 months

Friday 14th February
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Looks pretty decent. Not sure why they called it a Mustang though. The Mustang I drove in Colorado a few years ago was an utter turd of a vehicle; the most gutless, low quality, piece of cr*p I've ever got behind the wheel of. Total marketing fail IMO.

fblm

18,167 posts

221 months

Friday 14th February
quotequote all
chris116 said:
Alias218 said:
I wonder if anyone will provide a function for allowing BEVs to turn on the spot by allowing the N/S and O/S wheels to rotate in opposite directions, tank-like rotate
Like this?
https://youtu.be/yzwM8KE2L3I
Ha. Brilliant!

Funk

22,168 posts

167 months

Friday 14th February
quotequote all
chris116 said:
Alias218 said:
I wonder if anyone will provide a function for allowing BEVs to turn on the spot by allowing the N/S and O/S wheels to rotate in opposite directions, tank-like rotate
Like this?
https://youtu.be/yzwM8KE2L3I
Rivian is the only EV I really want. Saw a launch video on it ages ago and it's utterly brilliant.

unsprung

4,928 posts

82 months

Friday 14th February
quotequote all


RacerMike said:
It's called marketing. And by all accounts it's marketing that's working, as far more people are talking about it than if it had been called a Cougar or a Granada or something else.
Dave Hedgehog said:
In my mind it shows ford's commitment to the Mach-E and EV platform. Mustang must be Fords most well known global car model and to commit it to a new EV SUV implies this is a big project for them
+1

If you're on this thread and moaning about the Mustang name, you would do well to listen to Mike and Dave, here.

Let's keep in mind some fundamental points:

. . . a) Total sales of Mustang are less than one-half of one percent of all new vehicle sales in the US; add to this figure the sales of Camaro and Challenger -- and you have a market segment that is tiny

. . . b) The crossover vehicle segment, including vehicles similar to the Mustang Mach-E, exceeds 40 percent of all US sales; this is crossover only and does not include SUVs and pickup trucks

. . . c) Ford Motor Company is struggling to remain profitable; its debt has been downrated to junk status

When you complain about the name, Mustang Mach-E, you are declaring that you probably have limited understanding of markets and how companies must leverage brands to create value for customers.



fblm

18,167 posts

221 months

Friday 14th February
quotequote all
unsprung said:
RacerMike said:
It's called marketing. And by all accounts it's marketing that's working, as far more people are talking about it than if it had been called a Cougar or a Granada or something else.
Dave Hedgehog said:
In my mind it shows ford's commitment to the Mach-E and EV platform. Mustang must be Fords most well known global car model and to commit it to a new EV SUV implies this is a big project for them
+1

If you're on this thread and moaning about the Mustang name, you would do well to listen to Mike and Dave, here.

Let's keep in mind some fundamental points:

. . . a) Total sales of Mustang are less than one-half of one percent of all new vehicle sales in the US; add to this figure the sales of Camaro and Challenger -- and you have a market segment that is tiny

. . . b) The crossover vehicle segment, including vehicles similar to the Mustang Mach-E, exceeds 40 percent of all US sales; this is crossover only and does not include SUVs and pickup trucks

. . . c) Ford Motor Company is struggling to remain profitable; its debt has been downrated to junk status

When you complain about the name, Mustang Mach-E, you are declaring that you probably have limited understanding of markets and how companies must leverage brands to create value for customers.
All of which presupposes the ‘Stang brand is something people want to ‘buy into’. I’m not convinced it is. I don’t and the people who already love the brand probably hate EV’s. Yeah it got people on car forums talking about it but I’ve not heard a single person outside of PH even mention it once. Name aside it looks like a nice car, will be interesting to see if it can compete with the model y.

MrGTI6

1,799 posts

88 months

Friday 14th February
quotequote all
sideways man said:
I came here to read about Mustangs. Sorry, that’s not a mustang.
Same here, I was very disappointed when I saw the photos. And why does it have a moustache?

unsprung

4,928 posts

82 months

Friday 14th February
quotequote all


fblm said:
All of which presupposes the ‘Stang brand is something people want to ‘buy into’. I’m not convinced it is.
On the contrary, people want to "buy into" the Mustang brand so much that Ford is reorganising the company around it.

Ford Creating Families Around Mustang, Bronco
https://www.motortrend.com/news/ford-creating-fami...


spikyone

544 posts

58 months

Friday 14th February
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Ugly, and yet another electric vehicle that's unnecessarily large and about half a ton heavier than an equivalent ICE version. Yet more environmental virtue signalling at its worst.

If this is the future of cars, I'm glad I'm not a teenager now.

Alias218

1,011 posts

120 months

Friday 14th February
quotequote all
chris116 said:
Alias218 said:
I wonder if anyone will provide a function for allowing BEVs to turn on the spot by allowing the N/S and O/S wheels to rotate in opposite directions, tank-like rotate
Like this?
https://youtu.be/yzwM8KE2L3I
Amazing! And given Ford have invested in Rivian, maybe it’ll happen to whatever comes of their partnership.

macdeb

7,585 posts

213 months

Friday 14th February
quotequote all
Oh my God, what a hideous looking thing hurl Why use the 'Mustang' name on a milk float? Appalling.

SidewaysSi

7,869 posts

192 months

Friday 14th February
quotequote all
cerb4.5lee said:
SidewaysSi said:
This is the future folks. Love it.
Exciting isn't it! hehe
Oh yes. It's an amazing time to be buying new cars.

And a bargain at £57k.

Only a fool wouldn't be running to the local dealer tomorrow with their life savings..

nickfrog

12,594 posts

175 months

Friday 14th February
quotequote all
macdeb said:
Oh my God, what a hideous looking thing hurl Why use the 'Mustang' name on a milk float? Appalling.
I think it enhances the Mustang brand. Ford decide what they do with it anyway.

cerb4.5lee

16,438 posts

138 months

Friday 14th February
quotequote all
SidewaysSi said:
cerb4.5lee said:
SidewaysSi said:
This is the future folks. Love it.
Exciting isn't it! hehe
Oh yes. It's an amazing time to be buying new cars.

And a bargain at £57k.

Only a fool wouldn't be running to the local dealer tomorrow with their life savings..
biglaugh


thumbup

Wolfsbait

432 posts

168 months

Friday 14th February
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cidered77 said:
being angry at the team who provide you free content to read every day seems an odd thing to be angry about...



On this thing, i quite like it as a wife friendly daily option. Especially the range. And the price. Looks a very credible Tesla Model Y alternative, but presumably without the worries on parts supplier/service woes/build quality , etc
"wife friendly"?

Really? I think the real 'odd thing' here is you my misogynist friend

rockin

8,526 posts

203 months

Friday 14th February
quotequote all
Anything whatsoever to do with 50 years of Mustang V8 pony car heritage? Errrrm…….

Anything to do with 50 years of base Mustang shopping car heritage? Well, everybody in ordinary-town wants an eco SUV.

It's an electric Ford - whoopee doo. Might as well paint it nipple pink to attract the suckers.

Stick Legs

1,137 posts

123 months

Friday 14th February
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Modern Mustangs recaptured the 1960's magic...


...this is their 'Mustang 2' moment. For Pinto substitute EV.

Edward Robbins

49 posts

18 months

Friday 14th February
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The Wookie said:
I like to think of myself as open minded and pragmatic as a car enthusiast but I hate this thing with a passion and irrationality usually reserved for other people’s badly behaved children in public places and the morbidly obese in cinemas who belch and masticate their way through a banquet of the most noisily packaged confectionery for the entire duration of whatever sci-fi film Id been looking forward to watching for the past two months.
Crikey, you sound like me! Why can’t people control their children anymore?!

fblm

18,167 posts

221 months

Friday 14th February
quotequote all
unsprung said:
fblm said:
All of which presupposes the ‘Stang brand is something people want to ‘buy into’. I’m not convinced it is.
On the contrary, people want to "buy into" the Mustang brand so much...
I guess they haven't driven one!