RE: Genesis to launch in UK with G80 saloon

RE: Genesis to launch in UK with G80 saloon

Tuesday 4th May

Genesis to launch in UK with G80 saloon

Hyundai's luxury brand has set its sights on conquering Europe; sales kick off this summer



Given the rampant success of both Hyundai and Kia in the last decade, you wouldn't think the Korean manufacturer requires a luxury brand to further its ambitions in Europe. But that undersells the firm's aspirations, which are nothing less than world domination on a scale to upset the established apple carts of the likes of Toyota and the VW Group. The latter, of course, has extensive upmarket options, and it is doubtless with this thought in mind that Genesis was conceived and executed.

Internationally, the brand has been up and running for 5 years and has built its reputation on offering a superior ownership experience. The European experiment, premiering in Germany, Switzerland and the UK, will run along similar lines. The new division will offer direct sales online, and while it will operate three retail 'Studios' in London, Munich and Zurich, it promises that home pick-up and delivery at every stage will ensure that customers never need step foot in a dealership.

That approach could hardly chime better with the times, and Genesis promises the kind of luxury experience that will be defined by customer service. Of course, to succeed in the region's most cutthroat market segment the firm will need to deliver more than a dedicated point of contact. First on the product block will by the G80 saloon and GV80 SUV, followed by the smaller G70 and GV70 not long afterwards, each backed by a five-year care plan that includes warranty, servicing, roadside assistance, courtesy car and over-the-air software updates.



If those model names don't mean much to you at the moment then join the club - a state of affairs not helped by the fact that Genesis hasn't enlightened us on precisely which flavour of each is inbound. But the gist of it is that the G80, launched just last year, is a 5-metre long saloon in the circa 1900kg mould and in its most interesting guise comes equipped with a 380hp 3.5-litre turbocharged V6 mated to an 8-speed auto.

There's a 304hp 2.5-litre four-pot, too, but given the V6 is essentially the successor to the 3.3-litre lump found in the Kia Stinger GT-S, we're going cautious bet that it'll be the larger engine launching in the UK (lest the G80 be overshadowed by its dangerously likeable sibling). The GV80 SUV, built on the same platform, is similarly new and shares the powertrain lineup. Genesis calls them expressions of 'Athletic Elegance', which is apparently the firm's design philosophy. Make you're own mind up on that one.

Additionally Genesis reports that both have been tuned for European roads at a dedicated development facility. Next to arrive will be the Electrified G80, the first of three battery-powered models the manufacturer has planned. Expect 370hp from a dual motor setup and around 265 miles of range from a model that was revealed in Shanghai just last month. Genesis says that in time it will also introduce European-specific product to underline its commitment to the region. From another firm, that might sound like wishful thinking. But who'd bet against Hyundai now?



Author
Discussion

richinlondon

Original Poster:

281 posts

87 months

Tuesday
quotequote all
So touch of Audi, bit of Volvo and a Bentleyesque badge, it’s a good looking car but pity they don’t have the brand confidence to avoid taking design aspects from elsewhere

MonkeyMatt

6,328 posts

172 months

Tuesday
quotequote all
Maybe they could fill the gap that Infiniti cars left wink. Nobody in UK (probably Europe too) want a large luxury saloon without a well known badge

ChrisCh86

209 posts

9 months

Tuesday
quotequote all
Surely this would be a better launch point for Hyundai's luxury electric cars?

Bob_Defly

2,307 posts

196 months

Tuesday
quotequote all
I bet they sell <100.

robmob

10 posts

88 months

Tuesday
quotequote all
Audi A7 in side profile with Merc style rear lights and, indeed, Volvo-esque headlights.

Still, they need to position Genesis worldwide to be able to shift all the EV's they no doubt intend to make.

Maldini35

2,712 posts

153 months

Tuesday
quotequote all
As previous poster has said, this feels like a quality facsimile of 2 or 3 European brands.

Probably a very good car but my guess it will sell well in less developed markets but will struggle in the European's backyard.

Why would you choose this over an equivalent BMW, Audi or Mercedes?

leef44

2,214 posts

118 months

Tuesday
quotequote all
how soft is the leather..

how quietly does it waft...

when the chauffer closes the door, does it have that thud which gives you that warm snuggly cosy feeling like being tucked up in bed with a motherly goodnight kiss...


HTP99

18,134 posts

105 months

Tuesday
quotequote all
Would be fantastic if they succeed, however doubt they will over here, it'll be a brave man who buys one outright and lease deals will have to be competitive vs the established players, who will underwrite the residuals!

If I were to be in the market for such a car I'd definately be up to at least seriously look at one as I like different, but of course, the financials would have to work.

SydneyBridge

5,734 posts

123 months

Tuesday
quotequote all
Tiger Woods will verify the crash protection of their Suv's.
I like it and their other models, which i assume will come to the uk

unpc

2,392 posts

178 months

Tuesday
quotequote all
These are supposed to be very good but there's a whiff of Infinity about the whole launch which doesn't bode well.

carlove

6,660 posts

132 months

Tuesday
quotequote all
It’s a fairly attractive car, but I can’t see it being a success. Probably a better car than an A6 or 5 Series but with the big engine and, sadly, the badge I can’t see it working. Hyundai have tried Genesis a couple of times in the UK, and I’ve never seen any of them.

The SUV though might just make some sales, we’ll have to see.

indapendentlee

381 posts

64 months

Tuesday
quotequote all
As others have said they've tried this a couple of times but the big difference for me is that Hyundai (and Kia) have way more brand equity now than they ever have. They are viable alternatives to some of the more regular German manufacturers. The quality will be absolutely impeccable, the tech strong and it'll be good to drive - if they can get the lease/PCP deals right they should have a better shot than they have before and find it easier going than Infiniti did.

Wish them all the best!

Frimley111R

11,412 posts

199 months

Tuesday
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Not a chance of them succeeding in the premium market with that badge. They should have bought Jaguar or Alfa.

valiant

5,703 posts

125 months

Tuesday
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Could make a good used buy.

I predict the depreciation will be on an epic scale.

RonaldMcDonaldAteMyCat

12,166 posts

60 months

Tuesday
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Coming to a car supermarket near you for 50p. Shortly followed by a withdrawal from the UK market.

Dougmillarjnr

6 posts

25 months

Tuesday
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I feel like somebody needs to tell them not to bother. Bagsy not me!

carlove

6,660 posts

132 months

Tuesday
quotequote all
indapendentlee said:
As others have said they've tried this a couple of times but the big difference for me is that Hyundai (and Kia) have way more brand equity now than they ever have. They are viable alternatives to some of the more regular German manufacturers. The quality will be absolutely impeccable, the tech strong and it'll be good to drive - if they can get the lease/PCP deals right they should have a better shot than they have before and find it easier going than Infiniti did.

Wish them all the best!
I agree with you for the most part. Hyundai and Kia are very popular, but for the good value family cars. The Hyundai Tucson is everywhere, but the more upmarket one; the Sante Fe isn’t that common at all, that could be because they’re bloody ugly, or it could be a lack of people spending almost £40k on a Hyundai.

Going to Kia, the Sportage is very popular, and in fairness so is the more upmarket Sorento (same price as the Sante Fe but much better looking). The Saloons though, the standard Stinger didn’t sell very well, the sports one wasn’t a big seller either. The Optima, I think is a handsome car, good value and packed with equipment, but it’s a Kia not a 3 Series so it isn’t popular at all.

Galsia

2,022 posts

155 months

Tuesday
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Have they stolen Aston Martin's badge?

Augustus Windsock

2,474 posts

120 months

Tuesday
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Normally you hear comments such as ‘looks like they ram-raided Halfords’ when it come to appearance
But this:

looks like it tried to drive through a (cheap) chain link fence.
Plus I’m not quite sure how their business model looks what with the advent of the ‘no ICE vehicles after 2030’ as suggested by Bozza etc.

Varelco

122 posts

28 months

Tuesday
quotequote all
Given the UK's obsession with German cars, these are never going to be a regular sight, but lets hope they do alright out of it.

Edited by Varelco on Tuesday 4th May 15:25