RE: Genesis to launch in UK with G80 saloon

RE: Genesis to launch in UK with G80 saloon

Author
Discussion

dandare

755 posts

219 months

Tuesday
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Maldini35 said:
.....

Why would you choose this over an equivalent BMW, Audi or Mercedes?
Because their quality is at least as good as, if not higher than the aforementioned companies, and the styling is no worse than those three I'd argue better in some cases. It won't work for badge snobs, obviously.

Back to the cars. They look ok, but not pretty. Yes the side profile looks a bit horrible, like an Audi something or another. Front is a little bit Bentley (the badge shape helps). Shame there were no photos of the interiors.
Good luck to them, in this German-dominated upmarket class. It's nice to see something a bit different.

Chestrockwell

2,428 posts

122 months

Tuesday
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No mention of their success in the states and Far East Asia, they’re very popular all over the world but Europe and I imagine it’s a testament to the cars however us European’s lift our noses up to these kind of cars and I imagine the lack of information of their sales is to prompt a Hyundai bashing thread.


CDP

6,777 posts

219 months

Tuesday
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HTP99 said:
Would be fantastic if they succeed, however doubt they will over here, it'll be a brave man who buys one outright and lease deals will have to be competitive vs the established players, who will underwrite the residuals!
Maybe it would make sense for Hyundai to underwrite them long enough to get the brand established? This will cost but if they own the cars at the end of the lease they can be shipped off to a different market. Otherwise they will cost far more per month than the established competition and nobody will want them.

Dave Hedgehog

13,116 posts

169 months

Tuesday
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Bob_Defly said:
I bet they sell <100.
dealers will register one of each model each qtr if they follow the MG model

RonaldMcDonaldAteMyCat

12,167 posts

60 months

Tuesday
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Chestrockwell said:
No mention of their success in the states and Far East Asia, they’re very popular all over the world but Europe and I imagine it’s a testament to the cars however us European’s lift our noses up to these kind of cars and I imagine the lack of information of their sales is to prompt a Hyundai bashing thread.
US has Infinity, Acura, Lexus and others doing the premium dance. They never really got massive traction over here compared to the European equivalents and it's hard to see how Genesis will be any different.

Maybe if they did some cheesy adverts with Phil Collins. That would help.

Catatafish

1,131 posts

110 months

Tuesday
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Chestrockwell said:
No mention of their success in the states and Far East Asia, they’re very popular all over the world but Europe and I imagine it’s a testament to the cars however us European’s lift our noses up to these kind of cars and I imagine the lack of information of their sales is to prompt a Hyundai bashing thread.

yeah I love visiting Korea and having a look around all of their interesting saloons that don't make it to europe.

The snobbery is immense in the favour of the german offerings, which are a substandard product compared to the latest top-end, and even the normal korean stuff.

Dave Hedgehog

13,116 posts

169 months

Tuesday
quotequote all
RonaldMcDonaldAteMyCat said:
US has Infinity, Acura, Lexus and others doing the premium dance. They never really got massive traction over here compared to the European equivalents and it's hard to see how Genesis will be any different.

Maybe if they did some cheesy adverts with Phil Collins. That would help.
Infinity left the UK recently if i recal

Hairymonster

814 posts

70 months

Tuesday
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Maldini35 said:
Why would you choose this over an equivalent BMW, Audi or Mercedes?
Because it won't cost an arm and a leg every time it needs a service.
Because the dealers won't treat you like they're doing you a massive favour servicing your cars.
Because it isn't one of the default 3 German luxo brands.

The name isn't a problem for me.
But please make it better than an Infiniti - they were so dull and characterless as to be virtually invisible, which they certainly were to the sales numbers. They really were a Nissan with leather seats. The infotainment was straight out of the 350Z - no bad thing, but they needed some differentiators.

The difference between the Lexus launch and Infiniti was marked.
When Lexus came out, I drove an LS400. It felt like I was in a Roller or something, so quiet and bank vault-like was the ride and quality.
I was a passenger in an Infiniti saloon of some description and it was far too similar to an utterly anonymous Nissan Primera I had as a hire car years ago.

If you want to see epic depreciation, head to any used car website and type in Infiniti. These depreciate faster than a stallion with VD.

Edited by Hairymonster on Tuesday 4th May 15:59

wisbech

1,902 posts

86 months

Tuesday
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Presumably putting a marker down for 2030/2035. With EV, I think there is the opportunity to reset brand perceptions - look at Tesla.


romac

233 posts

111 months

Tuesday
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Hopefully for Hyundai it's more Lexus than Infinity, but I can't see it doing too well, however excellent it is. If they had (re)launched the Genesis brand as electric-only, I think they might have got more brand traction, and it would have stood out better.

Maccmike8

164 posts

19 months

Tuesday
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The comments about nicking styling cues from other brands is bo llocks really.
BMW Audi and Merc all look very very similar nowadays.
I think this looks good and knowing Hyundai I suspect they will make a success of it.

carlove

6,661 posts

132 months

Tuesday
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I think the advantage for Lexus is that they started making the LS when luxury saloons were popular, and have adapted to the SUV market more recently.

Infiniti I think thought they’d sell off Lexus’s popularity, which they didn’t, Lexus buyers would buy another Lexus, and I think the premium german brands were too popular when Infiniti came to the UK to steal sales from BMW or Audi.

I would like Genesis to work, but I’m not sure it will.

PhantomPH

3,732 posts

190 months

Tuesday
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Those plastic rectangles behind front grills are really starting to look like crap. Surely there has to be better options for the tech than looking like someone has left some of the packaging in place when unwrapping the front of the car. frown

Milemuncher

226 posts

80 months

Tuesday
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Just googled this model. Interior reminds me of an updated version of E65 7-series.

CDP

6,777 posts

219 months

Tuesday
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Hairymonster said:
Maldini35 said:
Why would you choose this over an equivalent BMW, Audi or Mercedes?
Because it won't cost an arm and a leg every time it needs a service.
Because the dealers won't treat you like they're doing you a massive favour servicing your cars.
Because it isn't one of the default 3 German luxo brands.
Jaguar?
Alfa Romeo?

Hairymonster said:
The name isn't a problem for me.
But please make it better than an Infiniti - they were so dull and characterless as to be virtually invisible, which they certainly were to the sales numbers. They really were a Nissan with leather seats. The infotainment was straight out of the 350Z - no bad thing, but they needed some differentiators.

The difference between the Lexus launch and Infiniti was marked.
When Lexus came out, I drove an LS400. It felt like I was in a Roller or something, so quiet and bank vault-like was the ride and quality.
I was a passenger in an Infiniti saloon of some description and it was far too similar to an utterly anonymous Nissan Primera I had as a hire car years ago.

If you want to see epic depreciation, head to any used car website and type in Infiniti. These depreciate faster than a stallion with VD.

Edited by Hairymonster on Tuesday 4th May 15:59

mybrainhurts

90,443 posts

220 months

Tuesday
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Ladies and gentlemen...

I give you...

The Hyundai String Vest...

vikingaero

5,657 posts

134 months

Tuesday
quotequote all
Maybe we shouldn't be looking at Genesis as a rival for the Germans, but for Lexus/Volvo/upward extension of Kia?Hyundai brands.

Remember that Korean cars are now out-Japanesing the Japanese brands - look at where Honda are - abysmal, Mitsubishi not looking at replacing UK/Euro models etc.

Pastie Bloater

255 posts

128 months

Tuesday
quotequote all
Chicken wire, or poultry netting, is a mesh of wire commonly used to fence in fowl, such as chickens, in a run or coop.

Court_S

4,593 posts

142 months

Tuesday
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Interesting decision to try and take on the Germans in Europe. Their cars have issues etc but the brands have so much credit in the bank they get away with it plus they’re huge financial power houses so manage to make their cars affordable. This is where the Genesis will struggle.

Whilst they largely look fine, I struggle to see their point of difference.

KJH

127 posts

169 months

Tuesday
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Genesis is what Lexus was in the past. Quality that could rival the German brands at a better pricepoint.