New Ferrari CEO is from outside the industry

New Ferrari CEO is from outside the industry

Author
Discussion

RDMcG

Original Poster:

16,367 posts

173 months

Wednesday 9th June
quotequote all
https://www.bloomberg.com/news/articles/2021-06-09...

New CEO comes from the computer chip business. Will be interesting to see what direction he takes the company in.

WCZ

8,496 posts

160 months

Thursday
quotequote all
sports car manufacturers have an insanely hard task ahead of them, when every car is electric the appeal dies

Camlet

1,129 posts

115 months

Yesterday (09:45)
quotequote all
It's a smart and necessary move. The entire auto sector is facing huge headwinds.

The "auto'' sector is moving fast towards ''mobility'' as ESG (environmental, societal and corporate governance) shapes the future relationship with buyers, in large part through forced adoption by the rapid shift to digital and commerce. The pandemic took 10 years of digital transformation which has already started and compressed it into 18 months.

What's the most downloaded app since Jan 2020? Tik Tok. Every month since Jan 2020 thru April 2021, Tik Tok tops the list. One of the world's largest youth social first publishers (a UK firm) delivers each month around 3.5 billion global video views. The world has changed and is only accelerating - in the direction of user experience, commerce and connectivity.

Car makers have zero choice but to get ahead of this. And that's why ESG for them is also non negotiable. As I'm sure the owners of Pistonheads know too.

My 2c is Ferrari's plan is probably to have two main pillars to their business.

The first is to maintain its racing motorsport - priceless - heritage by rapidly developing its private track presence alongside its regular F1 presence. It has just built a very fancy customer facing competition facility at its Fiorano track. I think its no coincidence they named the new 812 VS, Competizione. Over time the glorious sound of V12s, and extreme V8s, will not die, they will live in a world where top customers - and spectators - can experience the heritage of Ferrari privately. Much like the world of top horse racing today.

The second strand will be its main strand. Luxury mobility with huge emphasis on hi tech, style and sport. EV and EV autonomous with Ferrari design, cutting edge materials and on board connected subscriber experiences.

The first strand will sit at the marque's core, it will be hugely important and very valuable for maintaining and increasing Ferrari's brand power; it will be incoming producing too. Specialist businesses today who raise their game will flourish for years to come maintaining these automotive thoroughbreds. Which cars today will see their values steadily increase in this new world? The list is pretty predictable. Which cars will your grandchildren pay to take their children to see, smell and hear?

The second strand - which relies on the first to differentiate Ferrari from all others - will IMO - be 95%+ of Ferrari's future substantial and highly profitable revenues as it pivots fast to a connected, electric and autonomous future where in its segment performance luxury will be expressed differently.

The appointment of the new CEO is smart and necessary. Welcome to the future.





Edited by Camlet on Sunday 13th June 09:48


Edited by Camlet on Sunday 13th June 09:49


Edited by Camlet on Sunday 13th June 09:50

FezSpider

773 posts

198 months

Yesterday (13:53)
quotequote all
WCZ said:
sports car manufacturers have an insanely hard task ahead of them, when every car is electric the appeal dies
I remember the same sentiments when the quartz watch was introduced in the late 70s-80s. The death of the mechanical watch industry they said.
Even the swiss watch makers panicked.
One never knows.

Oaky

67 posts

138 months

Yesterday (17:17)
quotequote all
Pretty good, Camlett. Better than I’ve seen elsewhere

WCZ

8,496 posts

160 months

Yesterday (17:34)
quotequote all
FezSpider said:
I remember the same sentiments when the quartz watch was introduced in the late 70s-80s. The death of the mechanical watch industry they said.
Even the swiss watch makers panicked.
One never knows.
the difference is no more petrol engine cars will be made

Wilmslowboy

3,167 posts

172 months

Yesterday (17:38)
quotequote all
The world's fastest-growing, and most valuable car manufacturer (by market cap) has been run by a techie (industry outsider) for a decade and a half.

Tesla.





williamp

17,689 posts

239 months

Yesterday (17:39)
quotequote all
Well that explains why they are going to introduce the 386 and, later on an upgraded 486 model.

With the more luxurious 500GB edition for the Uk market.

And whilst they usually have very high GeForces, they might try Nvidia.

Oh, and the traction control system will now be renamed:

Basic
C (for Corsa)
C#
C++ ( or TC off...)

Too many??? paperbag

FezSpider

773 posts

198 months

Yesterday (21:01)
quotequote all
WCZ said:
the difference is no more petrol engine cars will be made
Is that all over the world or just europe?