How threatened is JLR?...sounds worrying.

How threatened is JLR?...sounds worrying.

Author
Discussion

jamoor

13,915 posts

174 months

Thursday 17th September
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DonkeyApple said:
India and China aren’t best buds though. That would put a spanner in the works.
Everyone becomes best buds once a cheque book is opened.

DonkeyApple

38,972 posts

128 months

Thursday 17th September
quotequote all
jamoor said:
DonkeyApple said:
India and China aren’t best buds though. That would put a spanner in the works.
Everyone becomes best buds once a cheque book is opened.
Especially when times are hard.

HyperRetard

16 posts

82 months

Tuesday 22nd September
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LOL no!

The newspapers are full everyday of how regiment after regiment of the Army is being sent to the border, and asking to be prepared for a "Cold, Bloody winter"

JPJPJP

9,564 posts

127 months

Friday 9th October
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JLR issued bonds to raise money yesterday

Initially looking for $500m it raised $700m

7.75% interest on the bonds though

https://www.bloomberg.com/news/articles/2020-10-08...

MadmanO/T People

823 posts

164 months

Sunday 11th October
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Hello, PH's resident Yank, here. Let me offer you the American perspective on JLR's woes.

For starters, if there is one thing Americans value in a car, above all else, it's reliability. If it doesn't work, we don't want it. This explains why our roads are blighted with boring, and increasingly ugly, Japanese tin boxes.

Then there's JLR's reputation which, to be frank, is utter sh!t. Jaguar, especially. Jag's reputation in America has never recovered from the Bad Old Days of British Leyland. The old joke was if you wanted to buy a Jaguar, you had to be rich enough to buy two of them: one to drive whilst the other one was at the garage being repaired! Back in the 1980's, there was a veritable cottage industry here in America built around dropping small block Chevrolet V8 engines into Jaguars because that was the only way to make them run reliably. Those memories still linger to this very day. In recent years, Land Rover's reputation has fared little better. Everyone, it seems, has seen Doug DeMuro's Range Rover warranty videos on YouTube. Word travels fast, which explains why old Land Rovers can be bought cheap. Nobody wants to attach themselves to a ticking financial time bomb that threatens to bankrupt them at any moment with a catastrophically expensive breakdown. Especially not when there are Lexus SUVs with a bulletproof reputation to be had.

However, let's say you're willing to risk all those pitfalls because you either want to be different and stand out from the crowd or maybe you're the sort of person who buys into the allure of "The Brand" and fancy a slice of Ye Olde Englande on your driveway. So, you pop over to your local Jaguar/Land Rover emporium, walk inside expecting to bask in Connolly leather, Wilton wool carpets and stately, traditional British styling. Well, I'm sorry to say if that's what you are looking for then you're going to be extremely disappointed.

Why? Because today's Jaguars don't look like Jaguars and today's Land Rovers don't really resemble Land Rovers, either. A modern Jaguar saloon looks like every other bland Asian saloon on the road. The first XF was a near carbon copy of the Lexus GS and the XE appears to be little more than a shrunken version of the same thing. You won't find an elegant looking XJ, either. In fact, you won't find ANY XJ at all because the model has been discontinued and it's replacement is nowhere in sight. A supposedly "Premium" brand without a flagship car? More like a one-legged man at an ar$e-kicking contest! Sure, there are a couple of Jaguar SUVs but every time I see an F-Pace from the rear three-quarter view, I often mistake it for a Hyundai Tucson.

Then there's Land Rover. After being denied Defenders for decades because they couldn't meet even the most rudimentary of US safety standards, we were primed for a modern version that promised not to kill us in a crash faster than walking pace. We waited with baited breath for a new Defender that promised to deliver the iconic style and ability of the original with the necessary concessions to modernity. However, when the new Defender was finally unveiled, the cries of heartbroken disappointment could be heard from aficionados and the general public alike. Defender? Pretender, more like! And it costs how much?!?! No, thank you!

And it doesn't stop with the Defender, either. The Discovery has morphed into a fat, anonymous-looking blob, just like every other fat, anonymous looking blob of an SUV on our roads. The Velar is a handsome beast but it looks nothing like any Range Rover before or since.

Don't get me wrong. I'm not a "hater". I love classic Jaguars and Land Rovers and would love to own a modern version that offers all of the classic style combined with modern Japanese-levels of reliability. Sadly, it seems Jaguar and Land Rover have both abandoned their heritage and, instead, are trying to become something they have never been and, I daresay, never will be. Looking like bad Chinese copies of much better cars in not what makes people want to fork out money for Jaguars or Land Rovers.

Unfortunately, I don't think the current management are willing or capable of fixing what is wrong. It will be a sad day if these two proud, storied marques are allowed to fall by the wayside. But perhaps it is an even more sad state of affairs if they are allowed to exist as mere shadows of their former selves.

anonymous-user

13 months

Monday 12th October
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They had to abandon their heritage, not.many people want an old fashioned car like the previous XJ which is why they had to go radical - not suggesting this plan has worked, but going back to roots isn't really a solution either.

The market is just dominated by the German brands. I mean you'd have to hate all 3, or 5 if you want to include Porsche and Volkswagen to go elsewhere and if you do you have options such as Lexus, Volvo and Alfa Romeo. I suppose the british thing is a draw as is the badge of Jaguar, but because their products never lead the class many go for that more economical and faster BMW.