Will Corona effect the Supercar Market

Will Corona effect the Supercar Market

Author
Discussion

hornbaek

3,352 posts

197 months

Sunday 5th July 2020
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Corona is basically adding fuel to a fire which was already raging for the car industry. Most manufacturers of supercars were already seeing falling sales trends because they all largely appealed to the same consumer who has never had a broader choice than today. Manufacturers who were in trouble before corona are now fighting for their survival. The perfect storm is raging further, as we are at the same time entering a technology shift away from the ICE and towards electric, pushed on by green politicians and a new electorate for whom the car is purely transport rather than a driving experience. One can have two views on this: either you give in and go for an electric vehicle or you try to enjoy the next 3-4 years of unhinged driving because after that, unrestricted autobahns and free to enter city centers will belong to a bygone era.

anonymous-user

16 months

Monday 6th July 2020
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hornbaek said:
Corona is basically adding fuel to a fire which was already raging for the car industry. Most manufacturers of supercars were already seeing falling sales trends because they all largely appealed to the same consumer who has never had a broader choice than today. Manufacturers who were in trouble before corona are now fighting for their survival. The perfect storm is raging further, as we are at the same time entering a technology shift away from the ICE and towards electric, pushed on by green politicians and a new electorate for whom the car is purely transport rather than a driving experience. One can have two views on this: either you give in and go for an electric vehicle or you try to enjoy the next 3-4 years of unhinged driving because after that, unrestricted autobahns and free to enter city centers will belong to a bygone era.
It's a long way off still when a supercar buyer abandons ICE cars and switches to electric as we're still in the betamax stage with electric cars and it might be a fair few years before they nail it with an electric car that would appeal to a supercar buyer, time waits for no one and anyone 40+ don't want to be an oap when they buy their dream car.

footsoldier

1,871 posts

154 months

Monday 6th July 2020
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Ferruccio said:
Cheib said:
Three months ago people were saying older cars will be fine and the new stuff is where the trouble will be!
Most people are wrong, most of the time.....................??
It's quite specific as far as I can see. Some older cars (stalwarts) selling well enough, anything more unusual not selling at all.
Newer stuff such as Porsche GT cars has definitely picked up. Ferraris suffering, esp V12, and you can buy quite far below asking.

anonymous-user

16 months

Friday 10th July 2020
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Could this be why there has been a spike in supercar sales?

“ Bounce Back loans to keep small businesses afloat in the coronavirus crisis are being splashed out on supercars, motor industry insiders claim”

https://www.thisismoney.co.uk/money/cars/article-8...

sparta6

2,395 posts

62 months

Friday 10th July 2020
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hornbaek said:
unrestricted autobahns and free to enter city centers will belong to a bygone era.
Sad and true.

Mayor Khan has already stabbed his knife into London motorists.

Nevertheless he gets a chauffeur driven & bullet proof Range Rover through town.

The hypocrite must've upset somebody

So

20,460 posts

184 months

Friday 10th July 2020
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MAC 720S said:
Could this be why there has been a spike in supercar sales?

“ Bounce Back loans to keep small businesses afloat in the coronavirus crisis are being splashed out on supercars, motor industry insiders claim”

https://www.thisismoney.co.uk/money/cars/article-8...
That is a 3-week old article, which was a rehash of a previous article, which was as much bks as the rehash,

WilliamWaiver

439 posts

7 months

Friday 10th July 2020
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MAC 720S said:
Could this be why there has been a spike in supercar sales?

“ Bounce Back loans to keep small businesses afloat in the coronavirus crisis are being splashed out on supercars, motor industry insiders claim”

https://www.thisismoney.co.uk/money/cars/article-8...
I don't want to be tarred with that brush. I've had to work bl00dy hard to own my 3, bl00dy hard. Tax man has made a fortune out of me and I've not had a penny in return

Saweep

5,751 posts

148 months

Friday 10th July 2020
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WilliamWaiver said:
MAC 720S said:
Could this be why there has been a spike in supercar sales?

“ Bounce Back loans to keep small businesses afloat in the coronavirus crisis are being splashed out on supercars, motor industry insiders claim”

https://www.thisismoney.co.uk/money/cars/article-8...
I don't want to be tarred with that brush. I've had to work bl00dy hard to own my 3, bl00dy hard. Tax man has made a fortune out of me and I've not had a penny in return
They aren't grants.

Broshnat

39 posts

118 months

Saturday 11th July 2020
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sparta6 said:
Sad and true.

Mayor Khan has already stabbed his knife into London motorists.

Nevertheless he gets a chauffeur driven & bullet proof Range Rover through town.

The hypocrite must've upset somebody
Amen to that

Cheib

20,018 posts

137 months

Saturday 11th July 2020
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Interesting to me that we’re hearing and seeing lots of cars leaving car forecourts right now/ record sales months and then just saw this pop up on Insta. Pista below list.

https://www.instagram.com/p/CCeMKGlF4YN/?utm_sourc...

OldAndTired

114 posts

7 months

Saturday 11th July 2020
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The short term pop up in prices is exactly to be expected. It does not change the fundamental economic picture which points to a depression. Or at the very least the worst recession in history.

We cannot hide from the massive debt governments world wide have taken on.

Ironically “cash flow rich“ people have saved money during the lockdown. They aren’t going to take their vacations, they aren’t eating out,etc. They are using those savings to upgrade their cars.

It’s anecdotal but my parents-in-law just appeared unannounced in a new convertible sports car. They traded in their SUV. They are also going to trade in their small car to buy a new SUV.

They usually go on 5 holidays a year. All cancelled. So they spent it on cars instead.

The main dealer said business is booming - BUT - 50% of our staff are being let go in the next few weeks.

This is a short term liquidity spike In spending which is unsustainable.

Once the furlough is over all bets are off.

Larry5.2

476 posts

70 months

Saturday 11th July 2020
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I'll wager there's a few unexpected inheritances being spent too...

av185

12,823 posts

89 months

Saturday 11th July 2020
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Cheib said:
Interesting to me that we’re hearing and seeing lots of cars leaving car forecourts right now/ record sales months and then just saw this pop up on Insta. Pista below list.

https://www.instagram.com/p/CCeMKGlF4YN/?utm_sourc...
Wrong colour C.

Silver probably the worst Pista colour.

Ferruccio

1,437 posts

81 months

Saturday 11th July 2020
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Larry5.2 said:
I'll wager there's a few unexpected inheritances being spent too...
On Niall Ferguson’s Imperial modelling, 2/3 of CV deaths would have died in the next 9 months in any event.
65,000 additional deaths vs an annual total of around 650,000.
That doesn’t change the market.

WilliamWaiver

439 posts

7 months

Saturday 11th July 2020
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av185 said:
Wrong colour C.

Silver probably the worst Pista colour.
I quite like that for a change, think it shows off the lines nicely but as you say its not a favoured ferrari colour

Cheib

20,018 posts

137 months

Saturday 11th July 2020
quotequote all
av185 said:
Cheib said:
Interesting to me that we’re hearing and seeing lots of cars leaving car forecourts right now/ record sales months and then just saw this pop up on Insta. Pista below list.

https://www.instagram.com/p/CCeMKGlF4YN/?utm_sourc...
Wrong colour C.

Silver probably the worst Pista colour.
You learn something new every day! I wouldn’t kick it out of bed personally....

WilliamWaiver

439 posts

7 months

Saturday 11th July 2020
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Cheib said:
You learn something new every day! I wouldn’t kick it out of bed personally....
If its not resale red its a bad colour no matter how good it might look.

Standard ferrari dealer phrase come px will be its not the best colour for a ferrari and straight away its worth £10k less.
Personally I like both yellow and white but you just know that the above will apply

hunter 66

3,300 posts

182 months

Saturday 11th July 2020
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Mate who sees Porsche GT product PX a Scud and it sold in a Day .... and it is white !!! Strong market it appears

SSO

1,039 posts

153 months

Sunday 11th October 2020
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I just posted an update on the Supercar market coming out of Q3. Now that summer is over, it will be interesting to see if the market holds.

Cheib

20,018 posts

137 months

Sunday 11th October 2020
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Very good it is too

https://karenable.com/supercar-market-update-q3-20...

I think your summary in the last paragraph hits the nail on the head....the summer shutdown allowed inventory to clear and created a pent up demand for cars in all price brackets both new and used. There are already signs in the used car adverts to me at least that we’re in for a long winter....nearly 20 992 Turbo S’s in the classifieds, a car which has only been out for a three or four months, is delivered in relatively low numbers and has had rave reviews. Normally there would only be a handful for sale by now