AML - Stock Market Listing
Discussion
raceboy said:
I suggest he looks out the helicopter window next time he's flying into an F1 paddock over the car park, I can just imagine the car park next to São Paulo is a wash with Ferraris.
And if we take the average UK viewing figures of 1.25M that would put 1M of them with a 'performance' car on the drive....really?
Viahuerto said:
raceboy said:
I suggest he looks out the helicopter window next time he's flying into an F1 paddock over the car park, I can just imagine the car park next to São Paulo is a wash with Ferraris.
And if we take the average UK viewing figures of 1.25M that would put 1M of them with a 'performance' car on the drive....really?
AML was running out of cash, towards the end of 2019.
They were still indulging in their very long tradition, of spending more than they were earning.
The Lawrence Stroll consortium (not all of which is LS's own money) came to the rescue.
However, wearing 'two hats' meant it was not known where Mr Strolls real passion lay. Is it the Racing Point business, participating in Formula One motor racing, helping his son to become World Champion, or making Aston Martin a successful business.
A cynic might say, putting the Aston Martin name on a Racing Point F1 car is a master stroke. Sponsors would queue up, to be publicly associated with the Aston Martin brand. Could all that extra Racing Point sponsorship money, perhaps be more than the amount which Mr Stroll had personally put into Aston Martin. That would make a very impressive return, in a very short time.
Hopefully the cynic is wrong, and by calling the Racing Point F1 car Aston Martin, will bring the car range to the attention of many eager buyers around the world. Sales will then run every year at a rate of 15,000, and Aston Martin for the first time in 108 years, will have a consistent profitable future. LS would then become the hero saviour, rising above all of the past Aston Martin saviours, most of whom had a great time, but lost their money, or in one case his life.
The LS circumstances, mean I cannot resist telling that old motor racing joke.
How do you make a million, in motor racing?
Start with a billion.
LTP said:
LooneyTunes said:
Aston Martin: The billionaire building 'a British Ferrari' https://www.bbc.co.uk/news/business-56245666
Stroll seems to be saying that 80% of F1 viewers are performance car buyers? (30 sec in on the video)
The interview just confirmed to me that the man is an automotive idiot. Paraphrasing him "....the most important thing is the brand - we can buy whatever powertrain we want from Mercedes".Stroll seems to be saying that 80% of F1 viewers are performance car buyers? (30 sec in on the video)
I would have though the Cygnet demonstrated that slapping the wings on a car does not make it an Aston Martin. I doubt this will all end well.
Edited by LTP on Tuesday 2nd March 22:25
Jon39 said:
AML was running out of cash, towards the end of 2019.
They were still indulging in their very long tradition, of spending more than they were earning.
The Lawrence Stroll consortium (not all of which is LS's own money) came to the rescue.
However, wearing 'two hats' meant it was not known where Mr Strolls real passion lay. Is it the Racing Point business, participating in Formula One motor racing, helping his son to become World Champion, or making Aston Martin a successful business.
A cynic might say, putting the Aston Martin name on a Racing Point F1 car is a master stroke. Sponsors would queue up, to be publicly associated with the Aston Martin brand. Could all that extra Racing Point sponsorship money, perhaps be more than the amount which Mr Stroll had personally put into Aston Martin. That would make a very impressive return, in a very short time.
Hopefully the cynic is wrong, and by calling the Racing Point F1 car Aston Martin, will bring the car range to the attention of many eager buyers around the world. Sales will then run every year at a rate of 15,000, and Aston Martin for the first time in 108 years, will have a consistent profitable future. LS would then become the hero saviour, rising above all of the past Aston Martin saviours, most of whom had a great time, but lost their money, or in one case his life.
The LS circumstances, mean I cannot resist telling that old motor racing joke.
How do you make a million, in motor racing?
Start with a billion.
Brand is always going to be an integral part of AM but in trying to reposition it, I would have expected more references to AM motorsport record and craftsmanship than just “old”. Brand development and brand based marketing relies on knowing your customer base and offering them something appealing.
Questionable statistics aside, I can’t help but think that there are others out there majoring on performance.
Performance ————> Luxury Performance ————> Luxury
Ferrari. Aston Martin. Rolls Royce
McL. Bentley
Lamborghini
Trying to move AM to the left, away from a space that (to me at least) feels largely uncontested and certainly has appeal to a set of buyers, towards one where the performance figures or F1 record matter more to buyers, seems like a strange move.
F1’s clearly his thing, but not thinking more broadly about for example Le Mans and how that relates to the brand may or may not prove to be smart.
Questionable statistics aside, I can’t help but think that there are others out there majoring on performance.
Performance ————> Luxury Performance ————> Luxury
Ferrari. Aston Martin. Rolls Royce
McL. Bentley
Lamborghini
Trying to move AM to the left, away from a space that (to me at least) feels largely uncontested and certainly has appeal to a set of buyers, towards one where the performance figures or F1 record matter more to buyers, seems like a strange move.
F1’s clearly his thing, but not thinking more broadly about for example Le Mans and how that relates to the brand may or may not prove to be smart.
RichB said:
Emilio Largo said:
Agent57 said:
Aston Martin Voltage ?
Utterly brilliant. 
Such talent. Has the marketing department already called you up?
I had a mate who used to pronounce Vantage as Van-tarje.
As AM loves a special edition can I suggest an Aston Martin Van-Tam as a tribute to the Deputy Chief Medical Officer.
Viahuerto said:
Just watched the clip. Stoll isn't impressive at all. I don't think his figures stand up and I think he has it absolutely wrong about what makes a sports desirable. Having said this I hope I'm wrong about him and about the company's prospects.
Agree, Stroll is not that impressive in interviews, Moers came across much better in the latest analyst call than Stroll did in the prior ones.SSO said:
Viahuerto said:
Just watched the clip. Stoll isn't impressive at all. I don't think his figures stand up and I think he has it absolutely wrong about what makes a sports desirable. Having said this I hope I'm wrong about him and about the company's prospects.
Agree, Stroll is not that impressive in interviews, Moers came across much better in the latest analyst call than Stroll did in the prior ones.RichB said:
id you watch the F1 car launch a few moments ago? I thought it was dreadful. https://www.pistonheads.com/gassing/topic.asp?h=0&...
Yes, I watched it.
I did not think the presentation flowed naturally. It apeared as though much of it might have been recorded earlier.
One section was probably live though. You probably noticed the long-term Racing Point (sorry Aston Martin) employee, who was looking at the floor most of the time. The presenter lady started to say, "Who is this question to", and the mystery man suddenly sprung to life and said, "It is me", even before hearing the question. That must have been either a double bluff, or a live broadcast mistake.
The poor racing drivers, being asked the same question repeatedly. Although they coped quute well with that.
I watched the Alfa Romeo car launch last week, just in case Kimi Raikenen was amusing in his special way.
That presentation was quite slick. Even had an orchestra. Their test driver Robert Kubica was thrilled, that the event took place in his home country.
Has anyone else seen this travesty? It's on the official Aston Martin youtube channel
https://www.youtube.com/watch?v=3HFbXDyc0rQ
The "story" of Aston Martin Racing, but don't blink or you'll miss the (unmentioned) GTE cars. Just Le Mans winners and world champions - nothing worth mentioning there in the story of AMR
https://www.youtube.com/watch?v=3HFbXDyc0rQ
The "story" of Aston Martin Racing, but don't blink or you'll miss the (unmentioned) GTE cars. Just Le Mans winners and world champions - nothing worth mentioning there in the story of AMR
LTP said:
Has anyone else seen this travesty? It's on the official Aston Martin youtube channel
https://www.youtube.com/watch?v=3HFbXDyc0rQ
The "story" of Aston Martin Racing, but don't blink or you'll miss the (unmentioned) GTE cars. Just Le Mans winners and world champions - nothing worth mentioning there in the story of AMR
https://www.youtube.com/watch?v=3HFbXDyc0rQ
The "story" of Aston Martin Racing, but don't blink or you'll miss the (unmentioned) GTE cars. Just Le Mans winners and world champions - nothing worth mentioning there in the story of AMR
Dreadful, but so much TV and video now consists of scores of fleeting millisecond clips.
I suppose it is encouraged on Media Studies film making courses, as being exciting.
We are given warnings when flash photography is coming, but no one says a word when flashing images are about to be shown.
I had to look away before risking a fit, so I don't know anything about the film.
Did the Aston Martin racing story begin with their first Grand Prux event in 1922?
That was when men were men. None of your ultra smooth tarmac and races limited to just 2 hours.
Perhaps I am not being targeted to be an Aston Martin customer. Hold on, I already am an Aston Marin customer.
RichB said:
id you watch the F1 car launch a few moments ago? I thought it was dreadful. https://www.pistonheads.com/gassing/topic.asp?h=0&...
100%. It was absolutely awful. I've heard family members talk in their sleep with more passion in their voices than that bunch of drones.AdamV12V kindly posted a link to a Bloomberg LS interview.
Here are a few of the replies;
Cost to AML for F1 participation now, is less than the amount paid last year to another F1 team.
F1 marketing exposure will be very important for Aston Martin.
The F1 fan base is 2.3 billion people around the world.
80% of F1 fans are performance car buyers.
AML 2021 production target 6,000.
Order book for sports cars is sold out to September 2021.
Two full EVs by 2025, one sports car and one SUV.
Jon39 said:
AdamV12V kindly posted a link to a Bloomberg LS interview.
Here are a few of the replies;
Cost to AML for F1 participation now, is less than the amount paid last year to another F1 team.
F1 marketing exposure will be very important for Aston Martin.
The F1 fan base is 2.3 billion people around the world.
80% of F1 fans are performance car buyers.
AML 2021 production target 6,000.
Order book for sports cars is sold out to September 2021.
Two full EVs by 2025, one sports car and one SUV.
Would it be possible for Aston Martin Lagonda to just buy the Racing Point F1 team? From what I understand, F1 teams can be profitable - which means the F1 team can contribute to Astons net profit in the near future.
shrayus_shirali said:
Would it be possible for Aston Martin Lagonda to just buy the Racing Point F1 team? From what I understand, F1 teams can be profitable - which means the F1 team can contribute to Astons net profit in the near future.
Welcome Shrayus, your first post.
Don't know how much knowledge you have about AML's financial position, but it has been let us say tricky, for most of the last 108 years.
No money to buy F1 racing teams, and no net profits to contribute to.
They need customers for new Aston Martins. Can you help?
Of the present Grand Prix teams, Aston Martins are probably the second oldest team.
I expect Mercedes were first to race, but Aston Martin began in 1922 at the French Grand Prix. The two cars which raced then, still exist now.
shrayus_shirali said:
80% of F1 fans are performance car buyers? I’m pretty sure that’s not true considering how expensive performance cars are. I’m pretty sure 80% of F1 fans can barely afford a entry level Mercedes A class sedan, let alone a performance car which costs £60,000+
"Performance car" is a very woolly term, and I'm sure those questioned were allowed to interpret it themselves. A 10-year old Golf GTI is still a "performance car". It's not that 80% of F1 viewers are considering buying an Aston, more that 80% might aspire to owning one.
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