RE: Jaguar USA Targets Gay Sector

RE: Jaguar USA Targets Gay Sector

Thursday 19th December 2002

Jaguar USA Targets Gay Sector

Market is worth $450million a year


Author
Discussion

kip

Original Poster:

81 posts

225 months

Thursday 19th December 2002
quotequote all
No wonder Jaguar is having problems in the USA.

MDG

118 posts

215 months

Friday 20th December 2002
quotequote all
A market worth $450? Does this prove that Jaguar has really gone off the deep end into the Daewoo/Suzuku sector of the market?

MDG.

robert farago

108 posts

227 months

Friday 20th December 2002
quotequote all
If the gays like Jaguar, well, then, it's hip. But I'm sorry, I have mnore faith in the gay community.

fizz

251 posts

227 months

Saturday 21st December 2002
quotequote all
I knew there was areason why I don't have any Ford stock...

joust

14,622 posts

216 months

Saturday 21st December 2002
quotequote all
No self respecting gay would be seen in a Jag as it's a scientific fact that old gays don't wear slippers so I think Jag's plan is a bit shagged

corozin

2,680 posts

228 months

Saturday 21st December 2002
quotequote all
If Jag want to improve sales in the US, they need to cut'n'shut the XK8 into a pickup, and fit a gun rack on it

Paceracing

729 posts

223 months

Saturday 21st December 2002
quotequote all
For Jag to improve sales figures, they should pack F1 in. Their continued embarrasment at every race must be costing them millions of dollars in lost sales anyway!

Jas.

corozin

2,680 posts

228 months

Saturday 21st December 2002
quotequote all
Funny you say that. I some guys at the local Jaguar dealership, and they always thought the idea of Jaguar going in F1 was a bad one because:
a) Jaguar had no heritage in F1
b) Ford does have heritage in F1
c) Jaguar's image could only be damaged if F1 wasn't a success, but more to the point wouldn't be improved dramatically by success in F1.
d) The money could have been better spent on R&D. Witness the well received Jaguar concepts such as the F-type which have been cancelled due to lack of money; my dealer friend knows he could have sold loads of those

Unfortunately it seems the suits at Ford's US marketing dept took the view that with Mercedes & BMW both 'in' it would be necessary to go into F1 as they wanted to break Jaguar into America. Ironically, Jaguar sales in the US are going well, which I guess gives lie to the axiom "win on Sunday, sell on Monday"

al27

82 posts

227 months

Saturday 21st December 2002
quotequote all
They should build the F type and skip marketing to 5% of the population that was .00005% of the wealth.

ErnestM

11,594 posts

224 months

Tuesday 31st December 2002
quotequote all

No wonder Jaguar is having problems in the USA.




They are doing rather well in the US...

http://autos.msn.com/advice/standardart.aspx?contentid=4020743

ErnestM

v8thunder

27,646 posts

215 months

Monday 6th January 2003
quotequote all
If Jaguar want to broaden their appeal, they need to make their cars more adaptable. BMW, Mercedes and Audi all have hatchback coupes and estates to add to their line-ups. Jaguar could do versions of the X-Type to suit.

ErnestM

11,594 posts

224 months

Monday 6th January 2003
quotequote all

v8thunder said: If Jaguar want to broaden their appeal, they need to make their cars more adaptable. BMW, Mercedes and Audi all have hatchback coupes and estates to add to their line-ups. Jaguar could do versions of the X-Type to suit.


X-type estate is imminent this year. The rumour is that there will be a "GT" type version of the S-type within a year also. And then there is the persistent rumour of an X-type R (Supercharged 3.5L X-type) to compete with the M.

ErnestM