Have you ever been influenced by an influencer?
Discussion
Being a Boomer, I really don't understand the significance of influencers, but then again, I don't watch TicTok or YouTube. It seems that a number of young people aspire to be an influencer and I wondered if people were actually inspired to buy stuff from watching a video made by some random person.
Are influencers really going to be the future or is it a fad which will die out in time.
Are influencers really going to be the future or is it a fad which will die out in time.
Edited by Slow.Patrol on Wednesday 29th November 09:02
Not an influencer as such, but there's a comedy podcast I listen to on Spotify that Spotify interlace with separate ads a few times throughout the episode.
The podcast host is the one reading out the ad.
They were running an ad for Marmite. I thought "I've never tried Marmite, but 'salty beefy toast' sounds pretty good."
Bought some, and indeed salty beefy toast is really good
The actual title of "influencer" is a bit b
ks though. Someone doing a car review which pushes you further towards buying that car is effectively influencing you. Just don't have the wky title.
The same podcast host once made a youtube video where he created a completely fake face cream with completely made up ingredients and sent it to a bunch of "Influencers"/Love Island gimps to promote in exchange for a payment. Without fail each one of them did a review on it shouting about how amazing it is, they use it all the time and how people should definitely buy it.
The podcast host is the one reading out the ad.
They were running an ad for Marmite. I thought "I've never tried Marmite, but 'salty beefy toast' sounds pretty good."
Bought some, and indeed salty beefy toast is really good
The actual title of "influencer" is a bit b
ks though. Someone doing a car review which pushes you further towards buying that car is effectively influencing you. Just don't have the wky title.The same podcast host once made a youtube video where he created a completely fake face cream with completely made up ingredients and sent it to a bunch of "Influencers"/Love Island gimps to promote in exchange for a payment. Without fail each one of them did a review on it shouting about how amazing it is, they use it all the time and how people should definitely buy it.
Edited by Sycamore on Wednesday 29th November 09:11
Nope. This whole charade of "influencer" is just a means to manipulate naïve people to me. If anything it puts me of.
I feel sorry for the youth today, paying £5 for a bottle of water just because KSI told them its "Cool".
Its not. Its borderline embarrassing how bad the whole "sheep" aspect have life has become.
I cant get my head around why anyone would want to believe this hype. Sort of like religion too....i feel youre "looking" or "missing" direction in life if you need this sort of influence.
Hopefully that answer wont be taken the wrong way.
I feel sorry for the youth today, paying £5 for a bottle of water just because KSI told them its "Cool".
Its not. Its borderline embarrassing how bad the whole "sheep" aspect have life has become.
I cant get my head around why anyone would want to believe this hype. Sort of like religion too....i feel youre "looking" or "missing" direction in life if you need this sort of influence.
Hopefully that answer wont be taken the wrong way.
Not me, I am way too old to buy into all this rubbish, but it 100% works on youngsters.
Look at the Prime drink pushed by Logan Paul, it tastes like crap, yet for months and months it was sold out everywhere and selling for a premium.
My daughters used to be obsessed with a male makeup YouTuber named Jeffree Star and made us buy his brand of Makeup. He is now worth $200 million.
I was in Boots looking for suntan cream and a young girl was there with her mother. She picked up a brand of suntan cream and said "I saw this one on TikTok"
So it 100% works on people who have grown up with social media from a young age
What I have noticed is youngsters are utterly brand led sheep who will consume the products they are told are the must have item. All teenagers wear Nike Air Force 1 trainers that are £110 a pair. My eldest held off for a while and I was proud of her for saying how Chav they were, but now she has given in and has two pairs, one White one Black.
My youngest was obsessed about a drinks bottle called Air Up which is basically a water bottle where you put a fruit smelling ring around the top to make your brain think you are drinking something with flavour not just water. The bottle is £35 and the pods are £15.99 for six. I suggested just using the drinks bottle she had and putting in some fruit squash but she wasn't having it.
She didn't buy it in the end but I can see she still wants one, this will all be down to TikTok influencers.
Look at the Prime drink pushed by Logan Paul, it tastes like crap, yet for months and months it was sold out everywhere and selling for a premium.
My daughters used to be obsessed with a male makeup YouTuber named Jeffree Star and made us buy his brand of Makeup. He is now worth $200 million.
I was in Boots looking for suntan cream and a young girl was there with her mother. She picked up a brand of suntan cream and said "I saw this one on TikTok"
So it 100% works on people who have grown up with social media from a young age
What I have noticed is youngsters are utterly brand led sheep who will consume the products they are told are the must have item. All teenagers wear Nike Air Force 1 trainers that are £110 a pair. My eldest held off for a while and I was proud of her for saying how Chav they were, but now she has given in and has two pairs, one White one Black.
My youngest was obsessed about a drinks bottle called Air Up which is basically a water bottle where you put a fruit smelling ring around the top to make your brain think you are drinking something with flavour not just water. The bottle is £35 and the pods are £15.99 for six. I suggested just using the drinks bottle she had and putting in some fruit squash but she wasn't having it.
She didn't buy it in the end but I can see she still wants one, this will all be down to TikTok influencers.
Edited by anonymous-user on Wednesday 29th November 09:14
Would Jon from tyrereviews count as an influencer? If so, definitely have! Last set of tyres I got was because of him and someone called Pica-Pica on Pistonheads.
I really like a lot of the engineering focussed youtube channels too. Would never consider an early build Tesla because of Munro Live’s teardowns. Would they count as an influencer? They definitely made me form an opinion and changed my behaviour.
I really like a lot of the engineering focussed youtube channels too. Would never consider an early build Tesla because of Munro Live’s teardowns. Would they count as an influencer? They definitely made me form an opinion and changed my behaviour.
Edited by wyson on Wednesday 29th November 09:31
PositronicRay said:
Tom8 said:
Think it works well here with many seemingly glued to you tube car reviewers. Personally I think they are intensely annoying.
I purchased a SL merc, partly because people on here raved about it. Mostly it was poo, emporers new clothes stuff.
This could be another one of those PH moments when PHers will piss, moan and laugh at all the silliness of Social Media, whilst using Social Media.
SM promotions aren't just KSI, James Charles (the nonse) or JoJo Siwa selling crap we don't want and they're not going to influence many PHers, but maybe Johnny Smith, Mat Watson or RE Performance might? Anyone used Car Wow, Car Vertical, Black Cirles, or bought a Carly device? Motul Oil and Liqimoly promote a lot via SM. It must work to keep doing it right?
SM promotions aren't just KSI, James Charles (the nonse) or JoJo Siwa selling crap we don't want and they're not going to influence many PHers, but maybe Johnny Smith, Mat Watson or RE Performance might? Anyone used Car Wow, Car Vertical, Black Cirles, or bought a Carly device? Motul Oil and Liqimoly promote a lot via SM. It must work to keep doing it right?
wyson said:
Would Jon from tyrereviews count as an influencer? If so, definitely have! Last set of tyres I got was because of him and someone called Pica-Pica on Pistonheads.
I really like a lot of the engineering focussed youtube channels too. Would never consider an early build Tesla because of Munro Live’s teardowns. Would they count as an influencer? They definitely made me form an opinion and changed my behaviour.
It's a fine line, but in my book an influencer is someone who actively promotes a product, and gains from you purchasing said product. A reviewer does not. A reviewer can become an influencer when they shift their attention to specifically promoting one product over another, for financial gain (naturally) - else why would they do it?I really like a lot of the engineering focussed youtube channels too. Would never consider an early build Tesla because of Munro Live’s teardowns. Would they count as an influencer? They definitely made me form an opinion and changed my behaviour.
Edited by wyson on Wednesday 29th November 09:31
JackJarvis said:
"have you ever been influenced by a TV / radio / newspaper / magazine advert?"
People love to be angry and negative about the 'influencer' name. It's all the same thing, advertising. Social media is just a relatively new method of advertising to a huge (mostly younger) audience.
With advertising someone pays to advertise. How does an influences get any of that money, especially if they are just a regular person not a celeb.People love to be angry and negative about the 'influencer' name. It's all the same thing, advertising. Social media is just a relatively new method of advertising to a huge (mostly younger) audience.
Cotty said:
I can see how it works for someone who is well known and has a following. But I don't understand how it works for a average person who decides one day to become an influencer, how do they make money.
One of the guys I work with who is into photography just started a little youtube channel for his videography and drone work which then he started to get some small bits off business of the back of.When he bought new kit he also posted little reviews/overviews of the pieces and his opinion on quality, value etc.
He has resultantly had a number of photography and videography companies sending him free equipment (normally sub£2k value) FOC to try, review (impartially) and just use, and I assume hopefully influence others to purchase.
This is probably over the space of about 5ys I would hazard a guess at.
Its not an overnight thing.
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