AM-RB 003 officially named Aston Martin Valhalla
We quite fancied the Aston Martin Völva. But Gaydon's brain trust thought different...
Aston has continued its plunder of Norse mythology by naming its forthcoming hypercar the Valhalla. The mid-engined hybrid model, the product of a collaboration with Red Bull Advanced Technologies and formerly known as the AM-RB 003, will join the Valkyrie in Aston's long-running tradition of 'V' cars.
According to the manufacturer, Valhalla means warrior's paradise - although a more direct translation would be "hall of the slain", an enormous and majestic hall in Asgard, headed by Odin (according to Wikipedia).
Conjuring up an image of a large room isn't quite as cool as invoking the female figures who would choose which men died in battle - and it's not nearly as good as Vantage or Virage or Vulcan or Vanquish - but Aston is apparently determined to continue with its current Scandinavian theme.
The heritage of V-based names is now in its seventh decade, the Vantage designation having been applied to high performance versions of the DB2 in 1951 (although it was never physically badged as such). The name eventually became a model in its own right in 2005.
"Aston Martin model names always attract a lot of attention. They do so because they invariably capture an emotion or tell a story. In following the Valkyrie we knew the Aston Martin Valhalla needed to make a strong statement of its own, yet also offer continuity and a clear connection", remarked Andy Palmer, Aston's CEO.
"Norse mythology contains such powerful language and rich storytelling it felt only right that the AM-RB 003 should follow the Valkyrie's theme. For those fortunate enough to own one I'm sure they will recognise and appreciate the name's connotations of glory and happiness, for there can be few more hallowed places than the driver's seat of an Aston Martin Valhalla."
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