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TommoAE86 said:
I still like how Toyota have different crests for different models. I don't believe this for a second but it's a nice story that fits the badges (also apparently the century is the queen) ;
I don't know if it's still the fashion but they had dealer networks that had a certain theme or vibe, sport/luxury/cute etc. Cars then get re-badged and specced for said dealer network. They can stretch one car to so many derivatives. I think sometimes they also have distinct brand/marques that have a focus, such as Mazda/Anfini/Eunos. The badge jobs on Kei cars and the endless derivatives is a rabbit hole, some hilarious and long winded car names. There is big fanbase for women focused and marketed products, retro styled cars and even cars focused to pet owners. I watched a video of the Renault Kangoo owners club which was a huge eye opener on the car scene in Japan. I bet there is money to be had in the car specific accessories and mods at the meetups. Naturally Renault themselves attend with the order books in hand, having a captive audience of interested and willing customers. Probably not a bad way to do business if you have the opportunity.
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