Cars of the people

[g7jtk]

After watching cars of the people on bbc4 on Sunday night I was left wondering why range rovers were so expensive compared to the ford pickup

[g7jtk]

Then why when the series and defender land rovers were in production were they so expensive and hav a reputation for being unreliable? Surely Land Rover should have had things sorted and seen off the competition.
I assume that the ford and Toyota didn’t go the way the Range Rover did is that either they weren’t capable or the makers said they were not allowed.