Sponsorship...

[SAM_R]

Is there anywhere that lists companies that are interested in sponsorship or is it a case of creating a list and calling? (Large PLC's etc)

Never really looked at this as a form of revenue but i'm guessing it could be quite good if you team up with some big names?

Any starting points?

Thanks.

[SAM_R]

Thanks Rich some interesting bits there.

I may have come across a bit vague, I dont want to be a broker or anything like that, just simply looking at getting companies to pay for us to attend events and carry our service (alcohol breath testing) to the genral public, clients etc.

For example: at a motorsport event or music festival there could be "come and have a free breathalyser test here, provided free by XYZ plc."

Thoughts?

[SAM_R]

HiRich said:

Cold Calling it is then. I would:
- Brainstorm a list of relevant events. Maintain it as an open list, and add as you think of more.
- Identify organisers and sponsors.
- Prepare a presentation/proposal with costings. I would suggest a standalone activity (you arrange staff and everything) and a turnkey programme (they supply staff). Separate the cost schedules into fixed (staff, equipment) and variable (clothing and other branded materials) so they have a guide price for the essentials and an indication of costs for their branding/exposure opportunities. Give them the flexibility to take a standard package, but also to tailor it to suit their needs.
- Start calling.

I have a small list of events, and am just sorting out costings. So i'll do a basic package but leave it open for the variable bits. Then call call call.

Is there a job title for this sort of thing or is it ''the person who may deal with sponsorship enquirys'' ?

Thanks for that Rich.

PS - I am not a racer or looking for sponsorship on a race car / the like.
I provide an alcohol breath testing service to corporate events