RE: Cupra announces Ateca Special Edition

RE: Cupra announces Ateca Special Edition

Wednesday 6th March

Cupra announces Ateca Special Edition

Yes, it's mostly tinsel - but you do get the Akrapovic exhaust the Ateca really needs...



It may only have been a few months since recent SEAT off-shoot Cupra launched its debut Ateca model, but a new iteration has already arrived to offer "increased levels of performance and sophistication".

In much the same vein as Volkswagen's Golf R Performance Pack, the Ateca 'Special Edition' features an Akrapovic exhaust system and swathes of copper carbon fibre trim, as well as a handful of mild interior upgrades. The new titanium pipes not only emit a more aggressive note, but save 7kg in weight as well (however negligible that may be in a car this size), while the carbon fibre rear spoiler is said to increase downforce (not by a noticeable amount, of course) and there are carbon fibre door mirrors, too. A new design of 20-inch copper wheel does actually increase the Ateca's track width, though.


Elsewhere there's exclusive Graphene Grey paint, and rather fetching Petrol Blue Alcantara for the seats and doors. The new colour is complemented by black frames for the air vents and centre console, and copper carbon fibre mouldings for the dash and climate controls. A set of premium Cupra floor mats are thrown in for good measure.

Cupra Director of Strategy, Business, Development and Operations - what else is left? - Antonino Labate, said of the Special Edition, "Uniqueness is one of the core values of the Cupra vision. As we did last year with the Cupra R, we want to offer a limited edition of our most successful models and surprise those car enthusiasts who are passionate about exclusive design products. With the Cupra Ateca Special Edition, we took the customisation to the next level with a handcrafted vehicle".


Largely an aesthetic upgrade, then, with some mild performance-enhancing side effects. Still, the Ateca is a handsome enough car to begin with, and the enhancements certainly don't detract from that. We'll soon be finding out exactly what it's like to live with Cupra's first creation, with our new longtermer arriving on the fleet imminently, so stay tuned for more on exactly what it's like to live with. For those of you already determined to find out for yourselves, though, the Cupra Ateca Special Edition will be available to order in limited numbers towards the end of 2019.




Author
Discussion

housen

Original Poster:

1,507 posts

131 months

Wednesday 6th March
quotequote all
gross

Jonno02

1,863 posts

48 months

Wednesday 6th March
quotequote all
I just don't get this Cupra brand.

jimmytheone

101 posts

157 months

Wednesday 6th March
quotequote all
and the award for the car least likely to need a carbon fibre rear spoiler goes to.....

wab172uk

1,223 posts

166 months

Wednesday 6th March
quotequote all
Oh dear !

RemyMartin81D

4,480 posts

144 months

Wednesday 6th March
quotequote all
I don't mind it. Certainly not the worst car in the world by a long way, HOWEVER I've said this on many occasions. Whoever designed the Cupra badge needs shooting. It looks cheap and st and sits on the car, steering wheel like a huge boil.
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aaron_2000

2,775 posts

22 months

Wednesday 6th March
quotequote all
I do love the Proton Gen 2 seats

MayNine

1 posts

Wednesday 6th March
quotequote all
I've got a Leon Cupra 290. I like it, it's fun, it looks OK, was fairly well priced, and it fills a bit of a gap in the VAG line-up without feeling overtly 'worse' than a Golf R. I'd be keen to replace it with a new one when the next generation rolls round this year or next... But recent slightly mad price hikes on the current model and the bonkers Cupra brand are putting me right off whatever they've got planned for the Leon.

In a funny sort of way, by trying to appeal to a different audience, they've potentially lost a future customer of ether brand.

Cool blue seats though.

culpz

3,918 posts

51 months

Wednesday 6th March
quotequote all
MayNine said:
I've got a Leon Cupra 290. I like it, it's fun, it looks OK, was fairly well priced, and it fills a bit of a gap in the VAG line-up without feeling overtly 'worse' than a Golf R. I'd be keen to replace it with a new one when the next generation rolls round this year or next... But recent slightly mad price hikes on the current model and the bonkers Cupra brand are putting me right off whatever they've got planned for the Leon.

In a funny sort of way, by trying to appeal to a different audience, they've potentially lost a future customer of ether brand.

Cool blue seats though.
Good first post. I agree with you.

Cupra becoming a standalone brand is a bit of an odd one really for me. I think they're going for a bit of an Abarth look/effect, which is already a bit of a niche market itself, but I just don't see it catching on in the same way regardless. Like you said, I don't think they actually know who they are supposed to be catering to.

The car itself looks good though, apart from those awful badges. I'm not a fan of SUV's of any size, but there's no denying that they're becoming more and more popular. I'm more interested to see what they're going to do with the Ibiza.

Alfahol Addict

1,215 posts

104 months

Wednesday 6th March
quotequote all
Lol.

myhandle

872 posts

113 months

Wednesday 6th March
quotequote all
It's not really that bad, is it? Probably ok to drive, fast enough, easy to own, and slightly unusual.

Dale487

914 posts

62 months

Wednesday 6th March
quotequote all
And £40,000 question is; How much is it?

Dale487

914 posts

62 months

Wednesday 6th March
quotequote all
MayNine said:
I've got a Leon Cupra 290. I like it, it's fun, it looks OK, was fairly well priced, and it fills a bit of a gap in the VAG line-up without feeling overtly 'worse' than a Golf R. I'd be keen to replace it with a new one when the next generation rolls round this year or next... But recent slightly mad price hikes on the current model and the bonkers Cupra brand are putting me right off whatever they've got planned for the Leon.

In a funny sort of way, by trying to appeal to a different audience, they've potentially lost a future customer of ether brand.

Cool blue seats though.
I have a Leon FR and feel very similar.

Firejam78

1 posts

30 months

Wednesday 6th March
quotequote all
Same interior as the Leon, seat need to move away from making the interior look all the same to differentiate the models as you are just buying a Leon on steroids and the ibiza is a baby Leon it's boring I got shut of my Leon cupra recently because I had been considering the cupra r but seriously spending that much money on something which has a bit of copper edging and a little bit of a power boost just wasn't worth it I loved my 2 cupras I have had but audi have stolen me now

okenemem

304 posts

133 months

Wednesday 6th March
quotequote all
this vag 2.0 300bhp engine is everywhere can't escape it

Lord_Goatboy

2 posts

2 months

Wednesday 6th March
quotequote all
Had a Leon Cupra ST 300 since November and absolutely love it, but one of the main things I love about it is it's understated. Most people see it as a black estate car and don't give it a second glance. This has highly attractive (to scrotes) nickable carbon mirror caps and will be spotable like the brushed aluminium ones on the Golf R.

Onehp

903 posts

222 months

Wednesday 6th March
quotequote all
Firejam78 said:
... had been considering the cupra r but seriously spending that much money on something which has a bit of copper edging and a little bit of a power boost just wasn't worth it I loved my 2 cupras I have had but audi have stolen me now
You might have missed a gem. Sport Auto had the Cupra 300 at the bottom of their list of hot hatches, then they tried the Cupra R and it lapped Hockenheim Short faster than the Type R and the Clubsport S and loved how it drove, so now it's on top of their list.

Similarly here, standard Cupra was quite good, but a few choice mods really made my ST fly high so to speak... but all in a very discrete but to me nice package.

bigvanfan

371 posts

71 months

Wednesday 6th March
quotequote all
2 sharks in the front

st4

1,359 posts

72 months

Thursday 7th March
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It will do more than 112mph so everyone here should be happy biggrin

The Crack Fox

13,300 posts

131 months

Thursday 7th March
quotequote all
Cupra Director of Strategy, Business, Development and Operations - Antonino Labate said "Uniqueness is one of the core values of the Cupra vision"






There aren't enough ROFL emojis on the internet for this clown.