Cupra announces Ateca Special Edition
Yes, it's mostly tinsel - but you do get the Akrapovic exhaust the Ateca really needs...
It may only have been a few months since recent SEAT off-shoot Cupra launched its debut Ateca model, but a new iteration has already arrived to offer "increased levels of performance and sophistication".
In much the same vein as Volkswagen's Golf R Performance Pack, the Ateca 'Special Edition' features an Akrapovic exhaust system and swathes of copper carbon fibre trim, as well as a handful of mild interior upgrades. The new titanium pipes not only emit a more aggressive note, but save 7kg in weight as well (however negligible that may be in a car this size), while the carbon fibre rear spoiler is said to increase downforce (not by a noticeable amount, of course) and there are carbon fibre door mirrors, too. A new design of 20-inch copper wheel does actually increase the Ateca's track width, though.
Elsewhere there's exclusive Graphene Grey paint, and rather fetching Petrol Blue Alcantara for the seats and doors. The new colour is complemented by black frames for the air vents and centre console, and copper carbon fibre mouldings for the dash and climate controls. A set of premium Cupra floor mats are thrown in for good measure.
Cupra Director of Strategy, Business, Development and Operations - what else is left? - Antonino Labate, said of the Special Edition, "Uniqueness is one of the core values of the Cupra vision. As we did last year with the Cupra R, we want to offer a limited edition of our most successful models and surprise those car enthusiasts who are passionate about exclusive design products. With the Cupra Ateca Special Edition, we took the customisation to the next level with a handcrafted vehicle".
Largely an aesthetic upgrade, then, with some mild performance-enhancing side effects. Still, the Ateca is a handsome enough car to begin with, and the enhancements certainly don't detract from that. We'll soon be finding out exactly what it's like to live with Cupra's first creation, with our new longtermer arriving on the fleet imminently, so stay tuned for more on exactly what it's like to live with. For those of you already determined to find out for yourselves, though, the Cupra Ateca Special Edition will be available to order in limited numbers towards the end of 2019.
t and sits on the car, steering wheel like a huge boil. In a funny sort of way, by trying to appeal to a different audience, they've potentially lost a future customer of ether brand.
Cool blue seats though.
In a funny sort of way, by trying to appeal to a different audience, they've potentially lost a future customer of ether brand.
Cool blue seats though.
Cupra becoming a standalone brand is a bit of an odd one really for me. I think they're going for a bit of an Abarth look/effect, which is already a bit of a niche market itself, but I just don't see it catching on in the same way regardless. Like you said, I don't think they actually know who they are supposed to be catering to.
The car itself looks good though, apart from those awful badges. I'm not a fan of SUV's of any size, but there's no denying that they're becoming more and more popular. I'm more interested to see what they're going to do with the Ibiza.
In a funny sort of way, by trying to appeal to a different audience, they've potentially lost a future customer of ether brand.
Cool blue seats though.
Similarly here, standard Cupra was quite good, but a few choice mods really made my ST fly high so to speak... but all in a very discrete but to me nice package.
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