Hyundai has spent the last few years following the hot hatch playbook with remarkable diligence. First we got the i30 N (and Veloster N outside Europe) to set out the stall. Then we got the Fastback version. Then we got the smaller i20 N. And then we got the Kona N. From C segment to B segment to compact crossover. It is a tried and tested route to the nation's heart, and it has succeeded. And we know this is true, because Hyundai can now credibly introduce special edition trim variants without anyone cocking a dissatisfied eyebrow. The firm has paid its dues.
Notably, the i30 N Drive-N Limited Edition isn't trying to be anything more than a flashy looking i30 N. Interestingly, it features the eight-speed DCT as standard, but otherwise the 280hp model is mechanically identical to any other high-spec i30 N. The crucial thing is that thanks to 'new exclusive design elements' it looks different, and, thanks to global production being limited to 800 units - with just 75 reserved for the UK - it will be a comparatively rare sight on the road.
Hyundai says it took onboard market and media feedback when it developed the Drive-N, and drew additional inspiration from N-thusiasts (brilliant). So, beyond the option of Phantom Black Pearl or Serenity White Pearl, you get 19-inch forged alloy wheels in a dark bronze finish, flanked by special decals and with black Hyundai badges. In addition, you also get two dark bronze Drive-N badges on the wings which display the GPS coordinates of the firm's European testing centre - which is a neat way of not mentioning the Nürburgring by name or reproducing a tedious map.
Inside, each car gets a unique numbered badge (obviously), and, perhaps more significantly, Alcantara with red stitching covering the steering wheel, gear lever, armrest and handbrake. Alongside red accents applied elsewhere, this ought to ensure that the Drive-N feels appropriately different to any other i30 N - and not unlike the special edition hot hatches you might have seen launched by Volkswagen or Renault or any other enthusiast-pleasing European manufacturer in the last ten years. Which is, of course, no coincidence at all. No word on pricing just yet, but expect the usual special edition premium to be applied when it goes on sale in the very near future.
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