It looks suitably mad too, the trademark 'monobox' Lamborghini shape extended, distorted, perforated and hacked away at in typically dramatic fashion. It's not officially mentioned in the press release but the Aventador basis looks clear enough, the Centenario going several stages further along the craziness scale with its full-height side vents and huge diffuser strakes that extend all the way up to the top of the rear deck to create huge tunnels in the bodywork for aero and cooling purposes. The extended underfloor aero creates an almost double-floored look, the bare carbon finish and contrasting yellow paint giving it a suitably malevolent vibe. For all the drama it's proper aero too, an extendable rear wing emerging by 150mm and 15 degrees "for optimal aerodynamic efficiency in high performance conditions" according to Lamborghini. You'll have to assume there's a manual override to permit owners to interpret that as 'all the time, especially around town', with bonus points for any supercar spotter who EVER gets a pic of the car with the wing retracted.
Aventador SV, the extra aero and chassis hardware not coming cheaply in weight terms it seems.
Last word, perhaps fittingly, can go to outgoing boss Stephan Winkelmann. "The Centenario is a car that perfectly combines tradition and innovation. It looks to the future while honouring the legend that is Ferruccio Lamborghini," he says. "The Centenario is an opportunity for our designers and engineers to transcend some of the constraints of series car production to achieve an incomparable result. It is the most fitting tribute to Ferruccio Lamborghini in his centenary year: a man who created an exceptional brand, believed that anything was possible, and produced extraordinary, iconic cars." Possibly just a little projection of his own legacy at Lamborghini there? We'll leave that to Twitter but he wasn't likely to bow out without making a bit of noise of his own.