Of course, Geneva isn't just about what manufacturers are doing now, but what they plan to do in future, and few attract as much attention with their plans as Ferrari. Covering a wide range of topics, from the threat of quitting F1 to the room for improvement in its GT cars, the firm's press conference threw up an interesting moment when CEO Sergio Marchionne was asked about the potential for continuation models.
The current trend for 'continuation' is a different hand-beaten kettle of fish altogether though. Cars like Jaguar's D-Type and XKSS, Aston's DB4 GT and Lister's Knobbly may still offer a saving versus the real thing, but they're certainly not cheap. Pricing in the high hundreds of thousands rather than tens of millions still places them amongst the most expensive cars on the planet; these aren't third-party ways for the common man to enjoy a legendary classic, but manufacturer endorsed schemes for the one per cent to help a brand cash in on its heritage.
That's all well and good for Aston Martin, Jaguar and the like - especially when the cars being manufactured are replacing lost build slots - but Ferrari has always placed itself above such antics. It sells its heritage through its current lineup, whatever that may be, with a line of purebred prancing horses stretching back to Enzo himself.
It's likely that he won't be the only one to struggle with the idea of a continuation Ferrari, especially one as hallowed as the 250 GTO - but, as with the inevitable 'FUV', it seems that even Ferrari isn't immune to the lure of an additional revenue stream. This raises many questions: should Ferrari be doing it in the first place? How many 'new' examples should they produce? How will existing owners react? And with so many legendary cars to choose from, which Ferrari would you most (or least) like to see revived?
Given the choice, what would you like to see plucked from a back catalogue and returned to a showroom? The Lancia Delta Integrale Evo II? The Audi RS2? The Mk1 Escort Mexico? Or is this stuff best left in the past (or else the classifieds)? As always, share your thoughts below...