RE: PistonHeads vs David Coulthard

RE: PistonHeads vs David Coulthard

Tuesday 6th September 2011

PistonHeads vs David Coulthard

One Mercedes SLS AMG, the Top Gear test track and 15 minutes to set a winning time. Okay, we're on the PS3 but a race is a race...


May the most experienced racer win...
May the most experienced racer win...
Much like a dad trying to get into dubstep, watching established car companies attempt to get 'down with the kidz' is rarely a dignified sight. Yes, Lotus and Swizz Beatz, we're looking at you...

Mercedes, though, is smarter. And has a bigger toybox. One that in this case contains the SLS AMG, David Coulthard, and a load of PS3s. We've had gamers prove themselves as real racers in the Gran Turismo GT Academy. But what about a live face-off, with gamers driving against a real car, in real time and with a real driver?

PHers were quick to identify Dunsfold as the 'secret' track for this contest and, off the back of that, I've been invited to represent PistonHeads against both Coulthard and the gamers. A double opportunity for humiliation beckons.

One fast man, one fast car...
One fast man, one fast car...
As I arrive at Dunsfold, back at Mercedes-Benz World at Brooklands gamers are doing the same, albeit virtually. But this being PistonHeads, we thought this story needed a dose of reality.

Reality that presents itself in a cacophonous V8, a. howl of tyres and a streak of blood-red SLS. That'll be Coulthard getting some cheeky practise laps in then. Going by the full outside broadcast set-up this is a big deal. And an expensive one. How much? "Cheaper than a conventional advert," is all our man from Mercedes will tell us.

He's also a little cagey about exactly where the three SLSs have come from. "They're all from the press fleet," he says, somewhat unconvincingly. What, you've got that many red ones? "Er ... we can get them when we need them." Buyer beware, then, if your local Merc dealer suddenly offers a temptingly priced Le Mans Red SLS showing 'delivery miles'...

DC gets a few practice runs in
DC gets a few practice runs in
Especially having seen licks of flame coming out from under the arches of one of the cars as Coulthard returns from some hot laps with Radio 1 DJ Reggie Yates. That'll be the ceramic brakes warmed through, then.

"They're right on the limit," admits Coulthard. I point out one of the three cars is on standard steel brakes. "Well, that one will be beyond the limit of them driving like that. With the ceramics you know they'll be there, even when you're pushing hard." I hope quietly he'll have burnt out the two ceramic equipped cars by the time it comes to our race.

This is Coulthard's first time at Dunsfold, all contestants hopefully equally disadvantaged by lack of track knowledge. But there's bad news for any gamers hoping this will level the playing field. "It takes about 10 laps to learn a track," he says decisively. "From there you'll be within a second of what you'll be able to do." And by my counting he's already got that number under his belt at least, his 1mins 18secs - admittedly with a flying start - three seconds quicker than the Stig in the SLS.

"Gambon? Wasn't he a weatherman?"
"Gambon? Wasn't he a weatherman?"
My passenger lap is literally my first view of Dunsfold beyond Sunday night Top Gear viewings. I note DC keeps the ESP in sport and the gearbox in auto S+, my motoring journo's 'everything up to 11, ESP off and good sense be damned' approach apparently for those with delusions of ability in place of the real thing.

At least we're equal on track knowledge. "I'd only ever seen it on the TV," he says as we casually approach the totally blind entry to Willson with enough speed to have my buttocks tensing against the SLS's Nappa leather. "But it's actually a lot more challenging than I expected. There's no visual reference points at all and that makes picking your lines really difficult." He's right. Huge expanses of concrete appear at 130mph and I realise I have absolutely no idea which way we're going to turn when we reach them. It's genuinely alarming.

DC keeps ESP on
DC keeps ESP on
He leans hard on the ESP too, chuckling "that'd have been a big tank slapper without it!" as we lunge through Chicago. "No way is that flat like they always say it is on the telly either," he observes after Follow Through. What about the gearbox, I ask, opining somewhat boldly that I've found it a bit slow in manual mode. "You tell me, you're the one that gets to drive these things back to back!" Oh. Well. It's a bit reluctant on downshifts. "Is it?" brow furrowed. He tries manual. "Aye, you're right." Phew.

In a fug of cremated ceramic brakes we arrive back at Gambon and, after a quick 'grip and grin' photo, I'm off to Brooklands.

I arrive just in time to see the six finalists picked out for the contest against DC before jumping into a pod for some much-needed practise.

For sale, one SLS. Never raced or rallied
For sale, one SLS. Never raced or rallied
Golly it's hard. I protest that DC had his traction control on but, in keeping with the rules, my electronic nanny is sent packing. At least I've got cones marking out the lines - a luxury Coulthard doesn't have - but laptimes in the 30s aren't going to cause DC much bother. A few more under my belt and I'm down to the high 20s and then finally under 1min 25secs, but time's up.

By the time the race starts I'm genuinely tense. The format is a 15-minute run, Coulthard doing the same in real time at Dunsfold, broadcast over a big screen beside the pods. Best lap counts, fastest wins.

I'm advised to get a banker in early and my first lap is looking good until I spin at Gambon. I try and keep calm but understeer out at Hammerhead. Brundle's commentary and the roar of the helicopter at Dunsfold coming over the PA system whips up the excitement and I catch wind of Coulthard putting in a 1min 16.3secs, fastest gamer Jason Birt half a second behind.

Flying start means Stig's SLS time falls
Flying start means Stig's SLS time falls
Mid-way through it's clear DC has cooked his tyres and brakes, my own virtual spin at Gambon played out for real over at Dunsfold and a chance for the gamers to claw back some time. I bag a 1min 23secs and it's game over, Coulthard's half-second advantage maintained and reality triumphing over Birt's fastest 1min 16.8secs. It's enough to earn him the win and a trip to the Brazilian Grand Prix though. And in the hacks' race PH comes second to the man from the Telegraph. But he'd been practising.

So what have we learned? Well, Coulthard seems like a decent bloke and Dunsfold is a surprisingly tricky track to master, whether you're doing it for real or hammering out the laps on the PS3. And if you're looking to give your brand an injection of youthful zest, video games are more effective than sucking up to random music biz 'celebs' nobody's actually heard of.

 



   
Author
Discussion

Dagnut

Original Poster:

3,515 posts

195 months

Tuesday 6th September 2011
quotequote all
Coulthards 1:16.3 puts it just in front of the Veyron SS?? So either he is that much quicker than the stig or the SLS has a few "tweeks"

Dagnut

Original Poster:

3,515 posts

195 months

Tuesday 6th September 2011
quotequote all
^^^^^^ Sorry flying laps..

Charge99

129 posts

176 months

Tuesday 6th September 2011
quotequote all
Dagnut said:
^^^^^^ Sorry flying laps..
Yes, must have left the doors up!!

boldek1

45 posts

192 months

Tuesday 6th September 2011
quotequote all
http://www.pistonheads.com/sales/3082308.htmbiggrin

tryna get rid of one of those already hehe

Gizmo!

18,150 posts

211 months

Tuesday 6th September 2011
quotequote all
Not bothered about the time, but I always like to see companies doing this sort of 'interactive' marketing, not just showing moodily-lit photos or slow-motion video of the new car.

footsoldier

2,259 posts

194 months

Tuesday 6th September 2011
quotequote all
Couthard's laps were 'flying', the Stig's are from a standing start, so can't compare.

SwankBaton

763 posts

174 months

Tuesday 6th September 2011
quotequote all
Never seen the track before ? Didnt DC thrash the V10 RB F1 car around as part of the Art episode, Paint balls into JC's crown jewels if I remember.

johnpeat

5,328 posts

267 months

Tuesday 6th September 2011
quotequote all
I have no idea who Swizz Beatz is - but the Playstation brand and Gran Turismo are equally lost on the kids these days too.

PS3 trails XBOX and Wii in worldwide software/hardware sales, current gen software isn't selling the volumes that previous gen titles did - hell, GT5 has yet to surpass the sales of Need for Speed Underground on the PS2 alone!

Gaming is still growing - but that growth is mostly coming from mobile/social gaming. Portable consoles are on the way out and home consoles have a lot of thinking to do as they reach their shelf-life - we're not at the leading edge of marketting here...

tonym911

16,697 posts

207 months

Tuesday 6th September 2011
quotequote all
Legard has more than a whiff of Partridge about him.

adambcvg

70 posts

175 months

Tuesday 6th September 2011
quotequote all
Why the American spellings? Grrrrr...

garrykiller

5,670 posts

160 months

Tuesday 6th September 2011
quotequote all
swankBaton said:
Never seen the track before ? Didnt DC thrash the V10 RB F1 car around as part of the Art episode, Paint balls into JC's crown jewels if I remember.
yeah he did, i was wondering the same thing!

Hellbound

2,500 posts

178 months

Tuesday 6th September 2011
quotequote all
God that guy was annoying.

And yes, I want to go to Brazil frown

Mini1275

11,098 posts

184 months

Tuesday 6th September 2011
quotequote all
Those times weren't that quick, really.

A pretty easy way to get to Brazil!.

estoril

166 posts

191 months

Tuesday 6th September 2011
quotequote all
The Gadget Show did something similar a while back at Silverstone with a Porsche...

http://fwd.channel5.com/clips/show/gadget-show-ver...

JRich174

7 posts

163 months

Tuesday 6th September 2011
quotequote all
He seems like a little bit of a co*k tho!

elephantstone

2,176 posts

159 months

Tuesday 6th September 2011
quotequote all
The guy that won seems clinically insane.

sharpfocus

13,812 posts

193 months

Tuesday 6th September 2011
quotequote all
Warning: Legard content.

Twilight1

168 posts

180 months

Tuesday 6th September 2011
quotequote all
I thought I could have a go on this one.

Just finished my first clean lap, on lap 7 i did 1:16.534. :O

Dodgey_Rog

1,986 posts

262 months

Tuesday 6th September 2011
quotequote all
DC cut the 2nd corner as well?

Jasper Gilder

2,166 posts

275 months

Tuesday 6th September 2011
quotequote all
It's an awful life isn't it!